Use Generative AI for Facebook and Instagram Ads to Combat Fatigue
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Use Generative AI for Facebook and Instagram Ads to Combat Fatigue

ByLiza Colburn

This post on Generative AI for Facebook and Instagram ads was published on February 17, 2023 and updated on October 20, 2023 date.  Have you noticed your Facebook and Instagram ads drop in performance soon after you put a new campaign on the platform? You’re definitely not alone. The Meta platforms still have the largest…

How Persado Uses Snowflake Secure Data Sharing to Optimize Digital Marketing Campaign Execution
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How Persado Uses Snowflake Secure Data Sharing to Optimize Digital Marketing Campaign Execution

ByLiza Colburn

Partnerships are paramount to Persado. Learn how we use Snowflake Secure Data Sharing to bring GenAI into the hands of marketers.

abandoned cart recovery strategies
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8 Abandoned Cart Recovery Strategies

ByLiza Colburn

Online cart abandonment is an enduring challenge for e-commerce brands. It results in staggering annual revenue losses of $18 billion. Although it’s commonly viewed as a missed sales opportunity, the ramifications of shopping cart abandonment extend far beyond immediate revenue loss. They include reduced return on investment (ROI) on marketing spend, loss of customer lifetime…

The 2023 Persado Holiday Marketing Guide: How to Optimize Campaign Performance in the Era of Holiday Creep 
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The 2023 Persado Holiday Marketing Guide: How to Optimize Campaign Performance in the Era of Holiday Creep 

ByLisa Spira

Is this the year that end-of-year holiday shopping returns to “normal”? By normal, we mean the predictable post-Thanksgiving kick off followed by weeks of robust spending on gifts, food, and decorations. Persado’s prediction? No—“normal” doesn’t exist anymore. Economic and social changes that were already underway before the pandemic have permanently transformed the holiday shopping season…