Generative AI in Healthcare: 7 Ways Healthcare Companies Are Using It
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Generative AI in Healthcare: 7 Ways Healthcare Companies Are Using It

ByLiza Colburn

Healthcare industry players—from insurers and other types of payer organizations to providers and even pharmaceutical and biotech firms—are exploring Generative AI to improve customer engagement and care. From better patient communication to new drug discovery, the use cases for Generative AI in healthcare are vast. Consider the opportunities to improve communication and engagement with patients…

enterprise generative ai resource
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The Persado Knowledge Library: Your Enterprise Generative AI Resource

ByLiza Colburn

We recently launched the Persado Knowledge Library for current customers and prospects. Explore this enterprise Generative AI resource.

Generative AI for payments can help banks optimize communications that keep customers up to date.
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How Generative AI for Payments Motivates Customers to Pay on Time

ByLiza Colburn

It’s tough out there. Inflation remains high, and job layoffs continue in many sectors. Consequently, more Americans are relying on credit cards and personal loans. All that increased debt goes hand in hand with an increase in missed payments. The New York Federal Reserve reported that the share of payments late by 90 days or…

Use AI for Customer Service to Improve Key Service Metrics
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Use AI for Customer Service to Improve Key Service Metrics

ByEvan Blair

This article highlights how leaders are using AI for customer service to more effectively communicate with customers and impact key service metrics while bolstering exceptional digital customer experiences.  Customer service teams have seen a spike in digital self-service adoption as a result of the coronavirus pandemic. More than 20% of US retail bank customers tried…

Divert Call Volume and Reduce Customer Service Costs with AI-Powered Language
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Divert Call Volume and Reduce Customer Service Costs with AI-Powered Language

ByEvan Blair

This article details how a leading U.S. health insurer used machine learning and AI to generate more effective IVR scripts that diverted call volume, increased app downloads by 67%, and drove $1.7 million in cost savings from a single campaign. New circumstances require new customer service tools The coronavirus pandemic is increasing the pressure on…

Drive More Completed Payments with AI-Guided IVR Prompts
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Drive More Completed Payments with AI-Guided IVR Prompts

ByEvan Blair

What if changing a few words or using the right emotion in an IVR prompt could increase payments and prevent delinquencies?  That’s exactly what happened for one of the largest US insurance companies. Small changes to the language in its IVR prompt convinced 10% more customers to “Press 1” to begin the process of making…