executive exploring AI-generated content
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AI-Generated Language Drives ROI from your CDP

ByLiza Colburn

Two-thirds of respondents to the Gartner 2020 Marketing Technology Survey say they face challenges leveraging customer data to drive digital marketing results. The pressure is on to change that, as businesses ramp up their 2022 growth expectations and look to the CMO to deliver it.  Personalized experiences are high on the list of potential growth…

How Retailers can prepare for Customers
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The Path to Purchase: What Retailers Can Do to Make it Easier on Customers This Holiday Season

ByEvan Blair

The journey to purchase is not always a straight path, too many retail road bumps and unexpected detours can challenge even the most loyal customers. Keeping this in mind, how can merchants prepare now to keep their target consumers straight ahead on the path to purchase this holiday season? It’s time to think about AI….

Privacy is (finally) taking centre stage
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Privacy is (finally) taking centre stage

ByEvan Blair

Privacy has been a hot topic for over a decade now. From the e-Privacy Directive (aka the ‘cookie law’) to GDPR and CCPA, privacy laws have come into effect mostly as a reactive measure to bad practices. It was scandals like Cambridge Analytica that made the public aware of how their data were being shared…

Using Customer Data for Next-Level Personalized Content
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Using Customer Data for Next-Level Personalized Content

ByEvan Blair

The Amperity CDP and Persado AI Content Generation and Decisioning Platform partner to deliver the enterprise personalized content at scale. More and more, personalized experiences are becoming the standard to meet. Consumers expect their favorite brands to use their behavioral data and past interactions to create seamless, omni-channel shopping experiences, customize offers, and make on-point…

2020 Marketing Trends During the Coronavirus Crisis: What’s Changed and What’s Next
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2020 Marketing Trends During the Coronavirus Crisis: What’s Changed and What’s Next

ByEvan Blair

The CMO.com 2020 marketing trends outlined in December of last year no longer apply. Or do they?  Persado President Jason Heller and Adobe Vice President of Marketing and Customer Insights John Copeland collaborated to deliver a virtual and updated Adobe Summit session that adapted the five marketing trends they predicted for 2020 to the current…