Why Personalization Matters for Capturing New Customers and Driving Loyalty
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Why Personalization Matters for Capturing New Customers and Driving Loyalty

ByLiza Colburn

Marketers have been talking about personalization since the first web browsers began tracking customer behavior using third-party cookies. For good reason. Customers increasingly demand that organizations deliver a relevant and personalized experience for them. This is a natural outcome of the explosion in digital channels, and the ease with which brands can blast customer inboxes…

The pandemic changed customer motivation
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The pandemic changed customer motivation. What’s happening now?

ByLiza Colburn

At Persado, we talk a lot about how messages motivate customers to take action. One of the ways they do that is by tapping into a feeling or emotion that fits the context of a campaign. And quite frankly, during this pandemic, we’ve all had a lot of feelings.  By “feelings”—or its more formal equivalent,…

AI for content marketing
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CMOs are being sidelined. AI can get them back on the field.

ByLiza Colburn

CMOs are being sidelined. That’s according to a new report by the Marketing AI Institute and Persado. Instead of leading digital transformation, CMOs are watching their budgets and influence shrink. According to the 2021 Gartner CMO Spend Survey, marketing budgets (as a slice of company revenue) have gone from 11% in 2020 to just over…

Brand Authenticity: How To Show Up As Your True Self
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Brand Authenticity: How To Show Up As Your True Self

ByEvan Blair

The Covid-19 pandemic changed the way consumers, businesses, and everyone in between look at the world and evaluate the authenticity of brands. The health crisis pulled back the curtain on issues like social justice, environmental sustainability, and ethical business practices, causing consumers to align with authentic brands that walk their talk. With 90% of consumers…

The Top Three Ways Retailers Can Connect with Customers this Holiday Season
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The Top Three Ways Retailers Can Connect with Customers this Holiday Season

ByEvan Blair

Want to make the upcoming holidays the best yet as a retailer? Start by connecting with your customers. With the average American estimated to spend more than $1K this holiday season, it’s vital to plan ahead in order to capture consumer dollars. But dollars alone won’t make this holiday season a success. Consumers are looking…

Keys to a Successful Product Launch: Lessons From RappiPay
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Keys to a Successful Product Launch: Lessons From RappiPay

ByEvan Blair

How do you gain traction for a new product in a noisy market? As a fresh entrant in the digital financial services space, RappiPay was familiar with the challenge of attracting customers to an unknown brand. RappiPay had the particular goal of gaining traction for its digital-first products with customers who’d been underserved by traditional…

Three Under-Used Approaches for Getting the Most from First-Party Data
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Three Under-Used Approaches for Getting the Most from First-Party Data

ByEvan Blair

Marketers are looking for their next move as third-party cookies head for retirement. A 2020 study conducted by the Winterberry Group and the Interactive Advertising Bureau found that more than 60% of brands planned to increase spending and emphasis on first-party data. The transition will require new investment, but the results will likely be even…

AI in Creativity Removes the Blindspot in Marketing
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AI in Creativity Removes the Blindspot in Marketing

ByEvan Blair

Marketers express confidence in creative’s ability to drive results, but they also want ways to prove it, according to Persado’s AI in Creativity survey. Unlike other areas of marketing, such as targeting and segmentation, promotions, and pricing, there’s really not the accountability and data-driven approach for marketing creative as there is in other areas. “Creative…

Emirates NBD Enables Predictive Campaign Generation With Persado’s Platform
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Emirates NBD Enables Predictive Campaign Generation With Persado’s Platform

ByEvan Blair

Emirates NBD, one of the largest banks in the Middle East, engaged with Persado to learn which marketing elements engage its customers and leverage Persado’s AI platform to apply those insights automatically to future campaigns. The engagement allowed Emirates NBD to scale its digital marketing efforts and produce as much as a 171% increase in…

view of Earth from space
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On Earth Day, Words Matter When Considering a Warming Planet

ByEvan Blair

By Schuyler Rooth, Senior Manager, Content Intelligence It’s not climate change but rather a climate emergency. That’s the consensus from more than 13,000 scientists, signatories to a report published in January 2021, which documents the myriad adverse effects of a planet warming due to human activity. Now, a global journalism initiative called Covering Climate Now…