Travel firms that are best able to engage customers will have the advantage when people again feel ready to travel. Persado’s data-driven best practices on effective travel communication can drive improvements in customer experience — and likewise, help travel operators meet revenue goals in 2021. Pre-COVID-19, the top-performing communications in the travel sector appealed to…
Despite some brands choosing to warm the bench for the 2021 Super Bowl ads, the big game still remains a major venue for creative teams to showcase creativity with ambitious ads that often set the tone for campaigns throughout the year. But which language elements were in play and why? How was this year different than past years…
All signs indicate that 2021 may very well be the Year of Customer Experience (CX), as consumers continue to expect more from the businesses they choose and organizations with more advanced CX capabilities seek to capture market share and pull away from their less sophisticated competitors. When it comes to activating CX across the customer…
This article details how a leading U.S. credit card company used machine learning and AI to encourage frequent users of the call center to instead set up automated account alerts to reduce call volume. More precise and engaging language encouraged 146% more customers to sign up for account alerts. Not all customer service calls require…
Orange is France’s leading mobile and internet operator and one of the top 10 largest telcos in the world. The Challenge France is one of the most competitive telecom markets in Europe. Orange is currently the market leader and to maintain market share and develop new business, Orange is focused on keeping customers engaged while…
Details of how Humana works with the Persado AI platform to improve the impact of flu-shot reminder messaging.
Discover how AI for copywriting helps creative teams deliver effective, on-brand messages that resonate with customers across channels.
5 best practices for achieving return on investment with AI marketing technology programs.
Scan the headlines on any given day and it is easy to find news articles highlighting the myriad ways in which AI is becoming pivotal to work and society. As common are the thought pieces examining AI’s unknown negative impact on humans as it relates to jobs, privacy, bias. More recently, however, there is another…
Speak data fluently. CMOs need to be skilled in the language of marketing technology, AI and customer data to deliver value.