How Motivation AI Can Drive Revenue Growth in a Slow Economy
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How Motivation AI Can Drive Revenue Growth in a Slow Economy

ByLiza Colburn

The macroeconomic climate is one of increasing uncertainty, with expectations of a global slowdown both on the horizon and top of mind for executives. In this apprehensive economic environment, Gartner notes that business are facing a triple squeeze that includes: So what’s a business leader to do in the face of all these headwinds?   Persado’s…

Vanguard logo for customer story
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Vanguard Boosts Conversion Rates by 15% by Trusting AI to Strengthen Client Messaging

ByEvan Blair

Context: Vanguard is one of the world’s largest investment companies. Its institutional division, Vanguard Institutional, primarily serves retirement plan sponsors. Vanguard Institutional’s clients are their top priority, and as such, the company wants to ensure their customers get the content they want and need. To do this, they needed to find a solution that could…

Keys to a Successful Product Launch: Lessons From RappiPay
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Keys to a Successful Product Launch: Lessons From RappiPay

ByEvan Blair

How do you gain traction for a new product in a noisy market? As a fresh entrant in the digital financial services space, RappiPay was familiar with the challenge of attracting customers to an unknown brand. RappiPay had the particular goal of gaining traction for its digital-first products with customers who’d been underserved by traditional…

Emirates NBD Enables Predictive Campaign Generation With Persado’s Platform
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Emirates NBD Enables Predictive Campaign Generation With Persado’s Platform

ByEvan Blair

Emirates NBD, one of the largest banks in the Middle East, engaged with Persado to learn which marketing elements engage its customers and leverage Persado’s AI platform to apply those insights automatically to future campaigns. The engagement allowed Emirates NBD to scale its digital marketing efforts and produce as much as a 171% increase in…

Financial Services Customer Acquisition Insights
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Financial Services Customer Acquisition Insights

ByEvan Blair

New customer acquisition is a challenge for many companies right now, and banks and lenders are no exception. In this analysis, we explore how brands can engage new customers in a time when acquisition is especially challenging. Now more than ever, it’s critical that financial services firms lean into language experimentation as much as they’ve…

How Banks Can Transform Chronic Callers into Self-Service Champions Using AI
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How Banks Can Transform Chronic Callers into Self-Service Champions Using AI

ByEvan Blair

This article details how a leading U.S. credit card company used machine learning and AI to encourage frequent users of the call center to instead set up automated account alerts to reduce call volume. More precise and engaging language encouraged 146% more customers to sign up for account alerts. Not all customer service calls require…

Increase Pre-Collections Payments and Reduce Consumer Financial Distress with AI-Powered Language
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Increase Pre-Collections Payments and Reduce Consumer Financial Distress with AI-Powered Language

ByEvan Blair

Businesses that invest in language increase pre-collections payments and will stay ahead of the coming spike in missed payments. Companies as diverse as telecommunications companies, retail banks, utilities, and the finance arms of automotive manufacturers are bracing for a surge in missed payments from the 43% of U.S. households that have lost income since the…

Drive More Completed Payments with AI-Guided IVR Prompts
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Drive More Completed Payments with AI-Guided IVR Prompts

ByEvan Blair

What if changing a few words or using the right emotion in an IVR prompt could increase payments and prevent delinquencies?  That’s exactly what happened for one of the largest US insurance companies. Small changes to the language in its IVR prompt convinced 10% more customers to “Press 1” to begin the process of making…

The Changing Shape of the Banking Customer Journey During and After COVID-19
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The Changing Shape of the Banking Customer Journey During and After COVID-19

ByEvan Blair

The COVID-19 crisis is creating monumental challenges across the globe and across industries. Business leaders will need to navigate the day-to-day onslaught of new realities brought on by the COVID-19 crisis, as well as plan ahead for what the new business-as-usual paradigm will be. Financial services leaders will need to take a new approach to…