The Vodafone Experience: How AI-Driven Personalization Creates Business Impact
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The Vodafone Experience: How AI-Driven Personalization Creates Business Impact

ByEvan Blair

Telecom customers are deeply dissatisfied, craving digital experiences that are highly personal and friction-free. Personalization can satisfy those cravings and catapult conversions, as Vodafone Italy has found. In this piece, we recap our webcast discussion with Vodafone and Adobe, exploring how the telecom leader employs AI-powered personalization to serve the right message to the right…

How Orange Increased Conversions with Persado’s AI Language Platform
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How Orange Increased Conversions with Persado’s AI Language Platform

ByEvan Blair

Orange is France’s leading mobile and internet operator and one of the top 10 largest telcos in the world. The Challenge France is one of the most competitive telecom markets in Europe. Orange is currently the market leader and to maintain market share and develop new business, Orange is focused on keeping customers engaged while…

Increase Pre-Collections Payments and Reduce Consumer Financial Distress with AI-Powered Language
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Increase Pre-Collections Payments and Reduce Consumer Financial Distress with AI-Powered Language

ByEvan Blair

Businesses that invest in language increase pre-collections payments and will stay ahead of the coming spike in missed payments. Companies as diverse as telecommunications companies, retail banks, utilities, and the finance arms of automotive manufacturers are bracing for a surge in missed payments from the 43% of U.S. households that have lost income since the…

How a Leading Telco Increased Call Deflection by 24% with AI-Powered Language Experiments
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How a Leading Telco Increased Call Deflection by 24% with AI-Powered Language Experiments

ByEvan Blair

Telco providers facing a rapid spike in calls to their contact centers have an underused and powerful tool they can use to relieve pressure on agents and increase digital self-service—the most effective words.  That’s what a European telecommunications provider found when it leveraged AI and machine learning to fine-tune voice digital assistant (IVR) language and…

The Changing Shape of the Telco Customer Journey During and After COVID-19
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The Changing Shape of the Telco Customer Journey During and After COVID-19

ByEvan Blair

The telco customer journey is being radically impacted as a result of COVID-19. Telco executives are facing a historically unique opportunity to deliver on their brands’ promises and show beyond a doubt just how essential their businesses are to customers’ changed lives. The leadership opportunity for telecommunications Telecommunication providers enable people to live socially-distant, yet…