Travel firms that are best able to engage customers will have the advantage when people again feel ready to travel. Persado’s data-driven best practices on effective travel communication can drive improvements in customer experience — and likewise, help travel operators meet revenue goals in 2021. Pre-COVID-19, the top-performing communications in the travel sector appealed to…
COVID-19 has been a reality of daily life for a full year. Vaccines have brought hope that the strictest lock downs, remote work policies, and social distancing measures can ease, returning people to something recognizably normal. Society can get there faster and more safely if employers, healthcare companies, and government actors leverage the power of…
Long before the pandemic forced the healthcare industry into crisis mode, healthcare executives were navigating a wave of systemic change – from patients (better known now as “healthcare consumers”) shifting how and from whom they seek care, to payers driving providers to adopt value-based care models. The pandemic has further accelerated competitive challenges, as healthcare…
Despite some brands choosing to warm the bench for the 2021 Super Bowl ads, the big game still remains a major venue for creative teams to showcase creativity with ambitious ads that often set the tone for campaigns throughout the year. But which language elements were in play and why? How was this year different than past years…
In a year marked by dramatic retail spending dips and spikes, as well as massive gains in e-commerce adoption, retailers have the potential to end on a high note. So what’s the best way to engage customers in the final season of a challenging year? To answer that question, Persado leveraged its Insights-to-Ideation capability, an…
As we head into month nine (!) of the pandemic, every new or retained customer account counts more than ever, especially for retailers facing a holiday season unlike any other. The language landscape continues to evolve and show more nuance with every passing month. These three takeaways from our latest data roundup provide data-driven guidance…
New customer acquisition is a challenge for many companies right now, and banks and lenders are no exception. In this analysis, we explore how brands can engage new customers in a time when acquisition is especially challenging. Now more than ever, it’s critical that financial services firms lean into language experimentation as much as they’ve…
This article highlights how leaders are using AI for customer service to more effectively communicate with customers and impact key service metrics while bolstering exceptional digital customer experiences. Customer service teams have seen a spike in digital self-service adoption as a result of the coronavirus pandemic. More than 20% of US retail bank customers tried…
This article details how a leading U.S. credit card company used machine learning and AI to encourage frequent users of the call center to instead set up automated account alerts to reduce call volume. More precise and engaging language encouraged 146% more customers to sign up for account alerts. Not all customer service calls require…
This article details how a leading U.S. health insurer used machine learning and AI to generate more effective IVR scripts that diverted call volume, increased app downloads by 67%, and drove $1.7 million in cost savings from a single campaign. New circumstances require new customer service tools The coronavirus pandemic is increasing the pressure on…