Telco providers facing a rapid spike in calls to their contact centers have an underused and powerful tool they can use to relieve pressure on agents and increase digital self-service—the most effective words. That’s what a European telecommunications provider found when it leveraged AI and machine learning to fine-tune voice digital assistant (IVR) language and…
When it comes to customer-centric messaging in the age of COVID-19, the name of the game is balancing empathy and performance. No brand wants to come off as opportunistic and tone-deaf when customers are struggling. Yet businesses depend on sales and cash flow to function and pay their employees. What’s impactful now is less attention-grabbing…
Never before has digital content and brand messaging been under such an intense microscope – truly. I can’t think of another time when promotional emails and branded social media posts were the target of New York Times articles, viral tweets and widely shared memes with such frequency and an overall agreement that at a time…
The CMO.com 2020 marketing trends outlined in December of last year no longer apply. Or do they? Persado President Jason Heller and Adobe Vice President of Marketing and Customer Insights John Copeland collaborated to deliver a virtual and updated Adobe Summit session that adapted the five marketing trends they predicted for 2020 to the current…
Strategic use of words and language can reduce call center costs while driving more digital self-service.
Discover how AI for copywriting helps creative teams deliver effective, on-brand messages that resonate with customers across channels.
Budgets grow, but creative remains highly subjective and returns remain poor. CMOs have much to say about their products and services, but they message mostly with guesswork, or “gut marketing.” That’s according to Nielsen’s 2018 CMO Report. And they invest 20% of their marketing budgets on creative, as AdAge notes. This must change, according to…
Marketers are doubling down on their commitments to both creativity and technology, according to the Marketing Trends of the Decade report released by the team at the CMO Survey. The report commemorates the Survey’s ten-year anniversary. It highlights 15 of the most prominent trends picked up by the survey since its inception and points to…
5 best practices for achieving return on investment with AI marketing technology programs.
Scan the headlines on any given day and it is easy to find news articles highlighting the myriad ways in which AI is becoming pivotal to work and society. As common are the thought pieces examining AI’s unknown negative impact on humans as it relates to jobs, privacy, bias. More recently, however, there is another…