3 Ways to Adapt to How AI Is Changing Marketing
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3 Ways to Adapt to How AI Is Changing Marketing

ByLiza Colburn

Just over half of all marketers are using or experimenting with Generative AI at work, according to a recent survey. Basic content creation, writing copy, inspiring creativity—these top three AI-generated content use cases point to some of the ways in which marketers are already integrating this new technology into their processes and workflows. We cannot…

Ally Financial’s CMO Uses AI to Further Innovation
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Ally Financial’s CMO Uses AI to Further Innovation

ByLiza Colburn

For the second episode in our CMOs series, Paul Roetzer sits down with Andrea Brimmer, Chief Marketing and PR Officer of Ally, for a discussion about the role AI in marketing plays at the all-digital financial services organization.  Founded in 2007, Ally is one of the only full-scale digital financial services companies in the United…

Woman of color listening during a business meeting
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3 Areas Where Language AI is Producing Business Returns

ByEvan Blair

Language AI adoption continues to rise as organizations across sectors pursue digital transformation in a context of pandemic disruption. Budgets reflect the growing interest. A global survey conducted by John Snow Labs shows NLP budgets increased: 60% of respondents say their budget for natural language processing — the official term for language AI — increased…

Emirates NBD Enables Predictive Campaign Generation With Persado’s Platform
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Emirates NBD Enables Predictive Campaign Generation With Persado’s Platform

ByEvan Blair

Emirates NBD, one of the largest banks in the Middle East, engaged with Persado to learn which marketing elements engage its customers and leverage Persado’s AI platform to apply those insights automatically to future campaigns. The engagement allowed Emirates NBD to scale its digital marketing efforts and produce as much as a 171% increase in…

Unlock the Power of Personalized Content at Scale with Open-Time Email
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Unlock the Power of Personalized Content at Scale with Open-Time Email

ByEvan Blair

Artificial intelligence (AI) has been shown time and again to be an effective way to optimize email subject lines and increase opens–but more opens alone doesn’t drive email revenue. Businesses must also test, optimize, and experiment with email body copy at scale to increase engagements, conversions, and revenue. A multinational energy company ran countless tests…

Lessons in Making AI Work: A Conversation with Ben Blake from Hotels.com
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Lessons in Making AI Work: A Conversation with Ben Blake from Hotels.com

ByEvan Blair

Budgets grow, but creative remains highly subjective and returns remain poor. CMOs have much to say about their products and services, but they message mostly with guesswork, or “gut marketing.” That’s according to Nielsen’s 2018 CMO Report. And they invest 20% of their marketing budgets on creative, as AdAge notes. This must change, according to…

The Customer Journey With AI: Don’t Let Silos Break It
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The Customer Journey With AI: Don’t Let Silos Break It

ByEvan Blair

Silos don’t carry the greatest connotation in the workplace. The term is often associated with a breakdown in communication and a lack of collaboration. But in a large company that includes a global marketing department, silos can be difficult to smash. Today’s marketing teams are often separated by channel, brand awareness or direct response, geography…

Create a Hand-In-Glove Marketing and Sales Strategy
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Create a Hand-In-Glove Marketing and Sales Strategy

ByEvan Blair

It’s passe to say marketing has changed in recent years — change has been the one constant in this industry. But we have certainly entered a new era: one where numbers and accountability are more important than ever, and Artificial Intelligence is necessary for long-term success. In the process, a better marketing and sales strategy…