Personalization | Retail & Ecommerce | Acquisition | Financial Services | Industry | Travel & Hospitality | Topic | Insurance | Blog | Content Type | Use Case | Web | Channel | Telecommunications | Healthcare
What 9 in 10 Executives Want from a Digital Transformation
If you had to guess the number one goal of business executives who invest in a digital transformation, what would you say? Operational efficiency? Business continuity? ROI? The answer, cited by 9 out of 10 executives, is customer centricity and personalization, according to research from Boston Consulting Group. In other words, 90% of business leaders…