Brands are always looking for new ways to connect with current and potential customers. Some brands have managed to go beyond just customer loyalty to create a fanatical following. We call these cult brands. What are cult brands? Cult brands are B2C companies with customers so passionate that they view their association with the brand…
Segment marketing has transformed from its old-school demographic origins to embrace more dynamic and behavior-driven engagement. These changes allow brands to deliver experiences that are more personalized. Add Generative AI to create more, higher-performing campaign messages, and you can quickly and easily reboot your marketing segmentation strategy. We’ll show you how. But first, let’s establish…
Enterprise brands can better connect with customers and drive customer loyalty at scale through conversational marketing.
Personal Narratives are the stories that motivate and engage customers. They are a key insight informing Persado’s AI language knowledgebase and provide a necessary input for Persado’s Language Profiles – one of our methods for personalizing communications to high-priority customer groups. From Nike’s Just Do It, to Apple’s Think Different and Volkswagen’s There’s Room for…
At Persado, we talk a lot about how messages motivate customers to take action. One of the ways they do that is by tapping into a feeling or emotion that fits the context of a campaign. And quite frankly, during this pandemic, we’ve all had a lot of feelings. By “feelings”—or its more formal equivalent,…
Context: A partnership between the iconic British retailer and Persado introduced personalised language to motivate customers and deepen engagement in digital campaigns. Now the two are unearthing new strategic insights across channels. Strategy: The iconic British retailer Marks & Spencer (M&S) has a reputation for connecting with customers in-store on deeply personal levels. M&S needed…
Narratives are a key element of every memorable message that audiences receive. Though a single Narrative may anchor a campaign for years, brands can build a wide variety of stories around it to hook audiences and connect with them. For example, iconic brand campaigns like Mastercard’s “Priceless” series ran for two decades with a Narrative…
The words you use to engage customers matter. That’s why Persado is always measuring and gathering insights into how customers respond to the language we generate for brands. One major trend: just how much that language has changed for retailers during these strange pandemic times. The language of Attention was in. Then out. And now…
Marketers can still engage their customers without relying on vast sources of third-party data. Start now to explore news ways to measure impact, rebalance the channel mix, and look to capture first-party data. We’re hearing a lot of questions in the community about how to approach customer engagement strategies in the middle of these upheavals…
The Covid-19 pandemic may have slowed the world down, but the ever-evolving landscape of customer data privacy in retail only continued to accelerate. With more people working, shopping, browsing, and streaming from home in 2020, the average international internet traffic increased 48%. Additionally, some recent big moves in the marketing space are motivating retailers to…