Generative AI for the Customer Experience: Understanding 4 Big Opportunities
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Generative AI for the Customer Experience: Understanding 4 Big Opportunities

ByLiza Colburn

As the hype around Generative AI continues to reach a fever pitch, business executives are looking to focus their investments on use cases that will deliver concrete business value. One way is to leverage Generative AI for improving the customer experience.  Delivering compelling customer experiences (CX) is a key revenue driver. As the line between…

Santa holding a tv remote during the holiday season
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4 Holiday Ads Striking the Perfect Chord

ByEvan Blair

Black Friday and Cyber Monday have come and gone, but consumers are still out looking for the right holiday gifts for loved ones. Our eBook Four Ways To Win the 2022 Holidays reveals strategies brands can use to motivate customers to action. These four key steps include: So, are retailers this season on the right…

How Personal Narratives Improve Customer Engagement
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How Personal Narratives Improve Customer Engagement

ByLiza Colburn

Personal Narratives are the stories that motivate and engage customers. They are a key insight informing Persado’s AI language knowledgebase and provide a necessary input for Persado’s Language Profiles – one of our methods for personalizing communications to high-priority customer groups.  From Nike’s Just Do It, to Apple’s Think Different and Volkswagen’s There’s Room for…

marketing AI
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How CMOs Can Innovate with Marketing AI Today

ByLiza Colburn

The CMO of 2022 is in trouble. Largely viewed by the C-suite as lacking tech savvy, CMOs are losing their seat at the leadership table.  CMOs were ranked second-to-last among the C-suite for their tech knowledge, and CEOs identified CIOs and CTOs as twice as likely to play a crucial role over the next two…

customer experience and personal narratives
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How “Narratives” Drive Engagement With Your Message

ByLiza Colburn

Narratives are a key element of every memorable message that audiences receive. Though a single Narrative may anchor a campaign for years, brands can build a wide variety of stories around it to hook audiences and connect with them. For example, iconic brand campaigns like Mastercard’s “Priceless” series ran for two decades with a Narrative…

How Love is Used in Language & Advertising
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How Love is Used in Language & Advertising

BySheena Vira

We all love love — but do we love it more this year than in years past? Alexandra Mondalek, a reporter for Business of Fashion, tweeted (above) that the word love is being used more than usual this season, and many people seem to agree. “I’ve seen it everywhere”, one person comments. “Gap has been…

people shopping in a retail establishment
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What’s Working for Retailers in 2021: Language Changes Since the Start of the Pandemic

ByEvan Blair

The words you use to engage customers matter. That’s why Persado is always measuring and gathering insights into how customers respond to the language we generate for brands. One major trend: just how much that language has changed for retailers during these strange pandemic times. The language of Attention was in. Then out. And now…

How Retailers can prepare for Customers
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The Path to Purchase: What Retailers Can Do to Make it Easier on Customers This Holiday Season

ByEvan Blair

The journey to purchase is not always a straight path, too many retail road bumps and unexpected detours can challenge even the most loyal customers. Keeping this in mind, how can merchants prepare now to keep their target consumers straight ahead on the path to purchase this holiday season? It’s time to think about AI….