The Changing Shape of the Retail Customer Journey During and After COVID-19
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The Changing Shape of the Retail Customer Journey During and After COVID-19

ByPersado Admin

It is critical that retail leaders move quickly to understand how their customer journeys are changing and adapt to the new normal with the utmost urgency.  The COVID-19 pandemic has forced retailers to respond to an unprecedented shift in customer needs and behaviors. U.S. consumers currently face a bleak macroeconomic picture, with growing numbers experiencing…

COVID-19 Language and Communication Resource Center
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COVID-19 Language and Communication Resource Center

ByPersado Admin

A collection of Persado’s data-guided insights into effective communication practices to help engage and connect with customers, employees and all stakeholders. (Updated April 3, 2020) First and foremost, the COVID-19 outbreak is a human crisis and that should be a first order principle guiding messaging. The outbreak is a fast changing and dynamic situation and people…

Stop, Pause, Go: Language Guidelines for Communicating During a Crisis
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Stop, Pause, Go: Language Guidelines for Communicating During a Crisis

ByPersado Admin

Words matter now more than ever. Take two words that, when put together in any given March, evoke excitement and competition: March Madness. Those same two words put together in March 2020 have an entirely different meaning and tone. For marketing and business unit leaders, words and language present both a blindspot and an opportunity…

A Framework For the Communications Journey Ahead
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A Framework For the Communications Journey Ahead

ByPersado Admin

Five guiding principles and a framework to help companies thoughtfully navigate from crisis communications to the new normal. “We’re here for you.”  Of course, this is a critical message that by now most brands have communicated to their communities and one that we know to be effective and engaging based on running millions of language…

3 Principles to Guide Initial Customer Communications During COVID-19
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3 Principles to Guide Initial Customer Communications During COVID-19

ByPersado Admin

Even though conditions are changing rapidly, three operating principles can help brands communicate effectively in this phase of the crisis. The Covid-19 pandemic represents a world-wide crisis that impacts all of humanity. We will be sharing a range of practices and principles for communicating effectively during the various stages of this event, from crisis communications…

Your Attention, Please: How to Improve TSA Travel Messages for Impact
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Your Attention, Please: How to Improve TSA Travel Messages for Impact

ByPersado Admin

What would business travel look like if every tourist and family of five knew precisely how to speed through the security checkpoint and didn’t fumble with their iPads, strollers and forgotten water bottle? When it comes to guiding actions and changing behavior, words matter, especially for airport and train security. Words can shave precious minutes…

Four Insights Marketing Leaders Need to Optimize Creative in the Era of Data
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Four Insights Marketing Leaders Need to Optimize Creative in the Era of Data

ByPersado Admin

We know words matter in marketing, but can we say with mathematical certainty that we’re using the right words and phrases? CMOs and marketing leaders have been asking for these insights, especially as brands become more data-driven. The answer up to this point has been no: we don’t know if we are using the right…