First-Party Data Strategy: 5 Steps for Success in 2022
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Develop Your First Party Data Strategy for 2024

ByLiza Colburn

Motivated by consumer privacy concerns, web browser companies and other technology leaders have been gradually weaning themselves away from third party cookies. Long a holdout, Chrome recently announced its deadline for deprecating this tracking technology. As a result, successful digital marketers will need effective first party data strategies for delivering relevant and personal customer experiences…

What’s Next in Customer Data Management for Consumer Marketers?
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What’s Next in Customer Data Management for Consumer Marketers?

ByLiza Colburn

Consumer marketers have weathered a whirlwind set of years. Challenging events such as COVID-19, economic doldrums, and the loss of data from third-party cookies have taken place hand-in-hand with the emergence of new opportunities from Generative AI and predictive analytics. Each is individually and collectively upending the traditional marketing playbook. That disruption is manifesting in…

Zero-party Data Marketing vs. First-party Data Marketing: Differences and Uses
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Zero-party Data Marketing vs. First-party Data Marketing: Differences and Uses

ByLiza Colburn

Third-party cookies have been dying an extremely slow death since 2019, when Apple, Firefox, and Google announced they were phasing them out. Facing a world in which third-party data on consumers is no longer easily available, brands have been embracing two alternatives. They are: first-party data and zero-party data. Here, we highlight the difference between…

Embrace a Cookieless Future With Generative AI and First-Party Data
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Embrace a Cookieless Future With Generative AI and First-Party Data

ByLiza Colburn

Cookies had a good run. The third-party data trackers beloved by marketers have been a part of the consumer web experience since the launch of Netscape in 1994. But, in an effort to position themselves as guardians of consumer privacy—and to comply with increasing regulations—tech giants Apple, Mozilla, and Google have rendered cookies virtually obsolete….

man reclining on couch reading How to Succeed With Content Personalization on his phone.
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How to Succeed With Content Personalization

ByEvan Blair

Have you ever found yourself mindlessly scrolling through row after row of products on a retailer’s website? The internet offers a seemingly endless amount of content for shoppers to peruse in their search for a product or service that meets their exact needs.  So how can brands make a positive impression on consumers that encourages…

marketers review third-party data to strategize marketing plan
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The End of an Era for Cookies & a Brighter Future with First-Party Data

ByEvan Blair

Technology leaders are making it more and more difficult for companies to track consumers online. Governments across the globe have rolled out data privacy laws, and companies have been in the spotlight for how they obtain, use, store, and share consumer data.  In fact, some of the larger tech organizations are phasing out third-party cookies…

woman of color sitting in an office chair looking at her phone
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Drive Growth with First-Party Data and AI-Powered Language

ByEvan Blair

In the recent past, marketers focused on using cookies and third-party data to engage consumers. Third-party cookies continue to drive several online ads and targeted content, which created growth. However, collecting cookies and other third-party customer data is quickly becoming outdated. Major internet browsers, like Firefox and Safari, have already banned collecting this type of…

Your Top Marketing Questions Answered on Apple’s New Privacy Policy
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Your Top Marketing Questions Answered on Apple’s New Privacy Policy

ByEvan Blair

Marketers can still engage their customers without relying on vast sources of third-party data. Start now to explore news ways to measure impact, rebalance the channel mix, and look to capture first-party data.  We’re hearing a lot of questions in the community about how to approach customer engagement strategies in the middle of these upheavals…

The Evolving Landscape of Customer Privacy in Retail
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The Evolving Landscape of Customer Privacy in Retail

ByEvan Blair

The Covid-19 pandemic may have slowed the world down, but the ever-evolving landscape of customer data privacy in retail only continued to accelerate. With more people working, shopping, browsing, and streaming from home in 2020, the average international internet traffic increased 48%. Additionally, some recent big moves in the marketing space are motivating retailers to…