Valentine’s Day ads
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Valentine’s Day Ads: The Emotional Evolution

BySusan Li

Valentine’s Day ads are centered around showing appreciation for loved ones usually through gifts. According to data from the National Retail Federation (NRF), consumers plan to spend $25.8 billion on Valentine’s Day in 2024. That’s an average of $185.81 per person. Though spending on gifts for significant others is expected to reach a new high…

Generative AI for Credit Cards: Optimizing Marketing & Customer Engagement
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Generative AI for Credit Cards: Optimizing Marketing & Customer Engagement

ByLiza Colburn

The credit card business has seen its ups and downs in recent years. Growth in debit-first digital wallets like ApplePay, Google Pay and PayPal, Buy Now Pay Later (BNPL) alternatives, and higher interest rates have challenged credit’s dominance as the e-commerce payment method of choice. Combine that with COVID-19-related spending declines and balance payoffs, and…

Generative AI Predictions
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The Year of AI-generated Revenue: Enterprise Generative AI Predictions for 2024

ByLiza Colburn

2023 was a pivotal year for Generative AI. The viral launch of ChatGPT in late 2022 sparked mainstream interest in Generative AI. This took GenAI from a niche solution mainly used by data scientists and other technical professionals and put it in the hands of more creative professionals and everyday people. As we venture into…

careers in AI
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Careers in AI: Advice from Boomerang Employees and Why They Returned to Persado

ByLiza Colburn

Artificial intelligence (AI) and particularly Generative AI (GenAI) has made countless headlines recently. Given that, it’s no wonder that more professionals are interested in AI careers. Persado is proud to nurture hundreds of careers in AI, from Engineering and Customer Success, to Sales and Marketing (check out our current openings). The majority of Persadoans are…

enterprise generative ai resource
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The Persado Knowledge Library: Your Enterprise Generative AI Resource

ByLiza Colburn

We recently launched the Persado Knowledge Library for current customers and prospects. Explore this enterprise Generative AI resource.