E-commerce Personalization Empowers Retailers in Times of Uncertainty
Retailers use Generative AI and e-commerce personalization to provide custom customer experiences and stay ahead of consumer shopping behaviors.
How Generative AI in Marketing Drives Business Results: Winners and Losers from Email Performance Data
Learn how Generative AI in Marketing helps enterprise brands identify the right keywords and emotions to drive customer action at scale.
Generative AI to Improve Credit Card Loyalty
Banking looks different than it did in the past. As more consumers adopt online banking platforms to better suit their increasingly-digital lives, their expectations for financial institutions have also shifted. Today, consumers are looking for seamless, individualized experiences from the financial companies they work with. But how can companies deliver these experiences to them? In…
How to Achieve Personalization at Scale
Imagine drafting a personal note to a customer telling them that an item they’d been looking at on the website has been marked down in price. Your customer would love it! Now imagine doing that for hundreds or thousands of customers—personalization at scale. It’s what customers want. According to a recent survey from Adobe, 87%…
Generative AI and Personalization: How to Increase ROI
Personalization has been a stretch goal for marketers for nearly a decade, but it has produced disappointing results so far. There are a lot of reasons for this, including challenges with data, lack of alignment between what customers want and what your organization has, and so on. But the biggest limit on the impact of…
Coresight and Persado Talk Generative AI and Revenue Growth
Generative AI isn’t just a fun trend, it’s a powerful and proven marketing tool that can help companies increase revenue even during times of economic uncertainty. Recently, Persado Co-Founder and COO Assaf Baciu joined Deborah Weinswig, CEO and Founder of Coresight Research, to discuss retail challenges, the problem of digital noise, and how AI-generated personalized…
Retail & Ecommerce | Financial Services | Travel & Hospitality | Generative AI | Industry | Insurance | Blog | Content Type | Public Sector | Language generation | Telecommunications | Healthcare | Supply Chain
The Evolution of AI Content Generation
Persado’s CTO, Dr. Panagiotis Angelopoulos, recently published an article on Spiceworks.com that discussed the rise of Generative AI for language, also known as natural language generation (NLG), its use cases, and how this emerging technology may represent one of the “greatest achievements in computer science. Here’s a summary of the article: The growth of Generative…
Retail & Ecommerce | Generative AI | Industry | Topic | Content Type | Blog
Persado COO Assaf Baciu on Generative AI and its Role in Retail Strategy for 2023
Persado COO Assaf Baciu shares how retailers can leverage Generative AI in Retail for language to improve retail revenue impact in 2023.