executive exploring AI-generated content
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AI-Generated Language Drives ROI from your CDP

ByLiza Colburn

Two-thirds of respondents to the Gartner 2020 Marketing Technology Survey say they face challenges leveraging customer data to drive digital marketing results. The pressure is on to change that, as businesses ramp up their 2022 growth expectations and look to the CMO to deliver it.  Personalized experiences are high on the list of potential growth…

Emirates NBD Enables Predictive Campaign Generation With Persado’s Platform
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Emirates NBD Enables Predictive Campaign Generation With Persado’s Platform

ByPersado Admin

Emirates NBD, one of the largest banks in the Middle East, engaged with Persado to learn which marketing elements engage its customers and leverage Persado’s AI platform to apply those insights automatically to future campaigns. The engagement allowed Emirates NBD to scale its digital marketing efforts and produce as much as a 171% increase in…

COVID-19 Communications During the Next Phase of Recovery
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COVID-19 Communications During the Next Phase of Recovery

ByPersado Admin

COVID-19 has been a reality of daily life for a full year. Vaccines have brought hope that the strictest lock downs, remote work policies, and social distancing measures can ease, returning people to something recognizably normal. Society can get there faster and more safely if employers, healthcare companies, and government actors leverage the power of…

The Year of You
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The Year of You

ByPersado Admin

We analyzed 18 million messages across 180 brands looking for the words and ideas that make a difference. This is what we found. Predictions can be made based on guesswork and gut-feel or they can emerge from millions of data points and actual observed behavior. We prefer the latter approach. How else could the Greek…

How Happy Socks Wins Every Marketing Moment with Persado and Emarsys
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How Happy Socks Wins Every Marketing Moment with Persado and Emarsys

ByPersado Admin

Black Friday is no longer just about brick and mortar, nor is it just for U.S. brands. Leading international and fashion-forward brand Happy Socks wanted to capitalize on the digital and global flavor the most competitive marketing day of the year now boasts. Enter smart MarTech, math and science. The Teammates Happy Socks worked with…