The Persado API, for platforms

Make your platform the place where content gets smarter.

The Persado API puts message scoring, ranking and rewriting inside your product. Your customers see which message will work before it sends, and the work, the usage and the relationship stay with you.

inside every part of your product

Email editor Push and SMS Campaign builder Campaigns Journey canvas Analytics AI assistant Templates
Why an API

Keep the work in your product.

Scoring, ranking and refresh happen where your customers send, so usage stays with you and the value shows up under your brand.

  1. Your customer builds a campaign in your product.

    Same editor, same routine.

  2. Your product asks Persado.

    The score, the reasons and a stronger version come back for your editor to show, under your brand.

  3. Your customer sends the winner.

    The result is in your product, and so is the usage.

What Persado does

Find out before it launches.

This is what your customers get. Persado tells them which of their marketing will work before they launch it, and the API runs these four steps inside your product.

  1. See everything you run, in one place.

    Email, web, ads and app messages, scanned across every channel.

  2. Know how each one will perform.

    Every asset gets a predicted score from models trained on real campaign results.

  3. Fix what matters first.

    Your weakest content rises to the top, with the reasons it underperforms.

  4. Launch the version that wins.

    Persado rewrites it in your brand voice, within your rules, and it moves to the top.

Your platform · Your customer's campaignsIllustrative · predicted
Where it fits

Put the answer where the decision happens.

Four parts of your product it can power.

01 · Your campaign editor

Send the strongest line, every time.

Your customers write an email, push or SMS in your editor. Your product shows the score and a stronger version beside it.

no new tab to open

Illustrative example. 82, up from 31.

02 · Your testing features

Test the two best banners, not all five.

Your customers load banner or page variants into your testing feature. Your product ranks them first, so they spend their traffic on the strongest.

top two go to the test

Illustrative example. Scores shown for all five versions.

03 · Your reporting and analytics

Start the week knowing what to refresh.

Your reporting scans every live message on a schedule and lists the biggest opportunities first, each with a stronger version ready.

biggest wins first

Illustrative example.

04 · Your product, under your brand

Make predictions a feature of your product.

Predictions become a feature of your product. Your customers see scores, reasons and rewrites in your interface, under your brand.

your brand, your interface

Illustrative example.

For your platform

More value for every customer you already have.

What your platform gains, and what each customer gets because of it.

Your platform gains

More of the work stays in your product

Scoring, ranking and refresh happen where content is sent, so usage stays with you.

Your customers get

Know what converts before it ships

Every asset scored inside the tool they already send from.

For your product team

One call in. One answer out.

  • Send one message, or several versions of it
  • Get back a prediction, a rank, the reasons, the emotions in the message and a stronger version
  • Show it in your interface, under your brand
  • No model to train and no data to collect

Illustrative example, not the final API reference.

Why Persado

A model competitors and internal teams can't copy.

Persado learned from real campaigns and their real outcomes, not from scraped text. Here is what happens each time your product calls the API.

Your message

Your 1,200 points expire Friday. Use them before they go.

  • OfferA specific number
  • UrgencyA date, not "soon"
  • Call to actionOne clear step
Emotion and audience
UrgencyGratificationAchievementExclusivityGratitudeCuriositySafetyExcitementIntimacyEncouragementFascinationChallengeEMOTIONin this message
Loyalty members88
Lapsed customers74
New customers61
Predicted score
0/100

Up from 31 for the original

  • +18Emotion · Urgency
  • +14Offer · A specific number
  • +11Call to action · One step
  • +8Tone · Plain and direct
17.5M+supervised A/B tests, each with a known winner
120K+labelled campaigns
150B+customer interactions
460+language tags: emotion, narrative, tone, structure, call to action
Get started

Live in your product in three steps.

  1. Tell us about your product

    Share where your customers write and send.

  2. Your team connects it

    One integration, with Persado alongside. No model to train and no data to collect.

  3. Your customers get the full read

    A prediction for every message, the reasons behind it, the emotion it carries and stronger versions, inside your product.

Quick answers.

Know which message wins before you send.

Bring a live campaign.
We'll score and rank it on the call.

  1. Your campaign scanned, scored and ranked live
  2. The weakest message rewritten in your brand voice
  3. Where it fits: Studio, your AI assistant or your platform

We'll only use this to reply to your request.