Persado for telecom

Send the upsell and retention messages customers act on.

You send high-volume push, SMS and email to millions of customers. Persado scores each message, shows what it is worth in conversions, and rewrites the weakest.

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Web · Offers page · Silverton MobileIllustrative · predicted
silvertonmobile.com
SILVERTON MOBILESwitch
and save

Amazing deals on plans and phones. Limited time.

SHOP NOW
[ PERSADO ]
Original40−18%predicted conversions vs telecom benchmark
Rewrite86+12%predicted conversions vs original
[ MARKET SCAN ]ReadingRead
  • Opening“Switch and save”
  • The offerDeals on plans and phones
  • Tone and emotionPromotional
  • Call to action“Shop now”
Market Scan · Step one

Start scanning what you already have live

Market Scan reads the emails, pages and messages you already run, one element at a time.

Opening

How the message greets the reader.

The offer

What is offered, and how early it shows up.

Tone and emotion

The feeling the words create.

Call to action

How clear the next step is.

Also reads
  • Length
  • Urgency
  • Personalization
  • Channel fit
  • Your brand voice

See Market Scan Email, web, social, push and SMS, in one pass.

How it works

From a pile of assets to the one that converts.

Follow one upgrade SMS through the four steps.

Scan what you already run

Persado reads the emails, pages and messages you already send.

In telecomFive assets across SMS, app, email and web, scanned in one pass.
Scan resultsIllustrative · predicted

Silverton Mobile · 5 assets scanned · conversions vs telecom benchmark

SMS · Upgrade offer Fix firstUpgrade now! Great deals on new phones.38−17%predicted conversions
App · UsageCheck your data usage52−9%predicted conversions
Email · RenewalYour plan renews soon61−4%predicted conversions
Web · Plans pagePlans for every need66+2%predicted conversions
App · LoyaltyYour rewards are waiting74+6%predicted conversions

Score it and see why

Every asset gets a score and the predicted effect on conversions.

In telecomThe upgrade SMS scores 38 and trails the telecom benchmark on conversions.
ScoreIllustrative · predicted

Upgrade now! Great deals on new phones.

Upgrade offer · SMS · Silverton Mobile
38−17%predicted conversions vs telecom benchmark
Where it stands

Last of 5 in this scan

What holds it back
  • No name or greeting
  • Vague offer: “Great deals”
  • Shouting: “Upgrade now!”
Opportunity
  • One clear ask: see your options

Rank by what to fix first

Persado orders everything by what to fix first, and every rewrite by how well it should convert.

In telecomFive texts, ranked by predicted conversions. The original comes last.
Ranked versionsIllustrative · predicted

Silverton Mobile · best predicted conversions first

OriginalUpgrade now! Great deals on new phones.38−17%predicted conversions vs industry
1Sam, you’re eligible to upgrade. See your options in the app. Top pick90+12%predicted conversions vs original
2Your phone is ready for an upgrade. Tap to see your options.84+9%predicted conversions vs original
3Upgrade and keep your number. See your options.76+6%predicted conversions vs original
4New phones, new offers. Upgrade today.61+3%predicted conversions vs original

Rewrite the weakest

The weakest gets a rewrite in your brand voice, scored before it ships.

In telecomThe rewrite scores 90, up from 38, with +12% predicted conversions.
Your text message38−17%predicted conversions vs industry
Silverton Mobile · Text message

Upgrade now! Great deals on new phones. Visit our store.

Persado’s rewrite90+12%predicted conversions vs original
Silverton Mobile · Text message

Sam, you’re eligible to upgrade. See your options in the app.

What changed
Use cases

The same rewrite, across every campaign type.

Four Silverton Mobile assets, before and after.

Renewal push

Retention
Before
9:419:41Tuesday, 27 October
Silverton Mobile · nowYour plan renews soon.
44−13%predicted conversions vs industry
With Persado
9:419:41Tuesday, 27 October
Silverton Mobile · nowYour planSam, your plan renews Friday. Want a better fit? See your options.
88+10%predicted conversions vs original

Win-back email

Win-back
Before
SILVERTON MOBILE
We miss you

Come back to Silverton Mobile.

Come back
Silverton Mobile · Unsubscribe · Privacy
35−18%predicted conversions vs industry
With Persado
SILVERTON MOBILE
Welcome back, Sam

Here’s a plan that fits how your family uses data now.

See my plan
Silverton Mobile · Unsubscribe · Privacy
90+11%predicted conversions vs original

Loyalty ad

Loyalty
Before
Silverton MobileSponsored

Your rewards are waiting.

Silverton RewardsOpen the appOpen
46−12%predicted conversions vs industry
With Persado
Silverton MobileSponsored

Sam, 3 rewards expire this week: pick yours.

Pick your rewardExpires SundayChoose
87+9%predicted conversions vs original

Broadband banner

Cross-sell
Before
Add broadband to your plan

Great bundle deals.

Learn more
42−15%predicted conversions vs industry
With Persado
Bundle home broadband and save on both

See your offer in the app.

See my offer
85+9%predicted conversions vs original

Illustrative predictions. Impacts are against the industry benchmark for originals and against the original for rewrites.

Results

Results from telecom teams.

Predicted, then tested live against a control group.

+42%average CRM conversion lift

A telecom operator, across upsell, cross-sell, churn prevention and win-back.

  • +60%loyalty redemption lift
  • +11%total sales from SMS and push
  • 2,000+campaigns optimized

Results are measured against a control group. Customer names withheld.

Why Persado

A general AI model has read the internet.
Persado has read the results.

Ask both the same question about the same three versions.

A general AI model
Which upgrade text will convert best?
  1. Line 1Upgrade and keep your number. See your options.
  2. Line 2Sam, you’re eligible to upgrade. See your options in the app.
  3. Line 3Your phone is ready for an upgrade. Tap to see your options.

Line 2 sounds the warmest and clearest. I’d go with that one.

  • An opinion, written fluently
  • Trained on general text from the open web
  • No view of how your customers responded
Persado
  1. Line 2Sam, you’re eligible to upgrade. See your options in the app.90+12%predicted conversions vs original
  2. Line 3Your phone is ready for an upgrade. Tap to see your options.84+9%predicted conversions vs original
  3. Line 1Upgrade and keep your number. See your options.76+6%predicted conversions vs original
  • A prediction: a score and what it is worth in conversions
  • Trained on labeled results from more than 120,000 campaigns
  • A learning loop that keeps the model current
More than120,000campaigns behind every Persado score

Every Persado score comes with its predicted conversions, so a number always means something.

Where to start

Start with your own upsell and retention messages.

1

Try it yourself

Score your own messages in your AI assistant.

Start free trial
2

Talk to us

Bring a live SMS or offer page. We scan, score and rank it with you.

Talk to us
Questions

Questions, answered.