Opening
How the message greets the reader.
Persado for retail
Win every promotion with the words shoppers act on.
Persado scores the emails, pages and app messages behind every sale, drop and win-back, shows what each is worth in conversions, and rewrites the weakest.
14-day free trial · No card · Works in your AI assistant
Web · Sign-up pop-up · Silverton StoresIllustrative · predicted
Market Scan · Step one
Start scanning what you already have live
Market Scan reads the emails, pages and messages you already run, one element at a time.
The offer
What is offered, and how early it shows up.
Tone and emotion
The feeling the words create.
Call to action
How clear the next step is.
Also reads
- Length
- Urgency
- Personalization
- Channel fit
- Your brand voice
See Market Scan Email, web, social, push and SMS, in one pass.
How it works
From a pile of assets to the one that converts.
Follow one cart-reminder email through the four steps.
Scan what you already run
Persado reads the emails, pages and messages you already send.
In retailFive assets across email, web, social and app, scanned in one pass.
Scan resultsIllustrative · predicted
Silverton Stores · 5 assets scanned · conversions vs retail benchmark
Email · Cart reminder Fix firstHello there. Your closet is calling37−16%predicted conversions
Web · Hero bannerPerfect styles for the weekend41−12%predicted conversions
Social · SponsoredNew year, new you!47−9%predicted conversions
Social · SponsoredCalling all homebodies!66+3%predicted conversions
App · LoyaltyYour rewards are waiting72+6%predicted conversions
Score it and see why
Every asset gets a score and the predicted effect on conversions.
In retailThe cart-reminder email scores 37 and trails the retail benchmark on conversions.
ScoreIllustrative · predicted
Hello there. Your closet is calling
Cart reminder · Email · Silverton StoresWhere it stands
Last of 5 in this scan
What holds it back
- Generic greeting: “Hello there”
- Offer buried: free shipping comes last
- Guilt-leaning tone: “Don’t miss out”
Opportunity
- Lead with the offer and name what is in the bag
Rank by what to fix first
Persado orders everything by what to fix first, and every rewrite by how well it should convert.
In retailFive subject lines, ranked by predicted conversions. The original comes last.
Ranked versionsIllustrative · predicted
Silverton Stores · best predicted conversions first
OriginalHello there. Your closet is calling37−16%predicted conversions vs industry
1Kat, your picks are still in your bag Top pick94+13%predicted conversions vs original
2Your bag is right where you left it88+10%predicted conversions vs original
3Your favorites are waiting, with free shipping over $5079+7%predicted conversions vs original
4Still thinking it over? Your bag is waiting66+4%predicted conversions vs original
Rewrite the weakest
The weakest gets a rewrite in your brand voice, scored before it ships.
In retailThe rewrite scores 94, up from 37, with +13% predicted conversions.
Silverton StoresHello there. Your closet is callingDon’t miss out on what you left behind.
You left something behind
Your items are waiting. Complete your purchase today. Plus, enjoy free shipping on orders over $50.
Shop nowSilverton StoresKat, your picks are still in your bagFree shipping on orders over $50, whenever you’re ready.
We saved them for you
Your bag is right where you left it, sizes and all. Pick up where you left off in one tap.
Finish checkoutWhat changed
Use cases
The same rewrite, across the shopper journey.
Four Silverton Stores assets, before and after.
Sign-up pop-up
AcquisitionBefore
28−21%predicted conversions vs industry
With Persado
TAKE 20% OFF YOUR FIRST ORDER
Join the list for first looks at new arrivals and members-only sales.
Your Email AddressGET MY 20% OFF
*RESTRICTIONS & DETAILS74+14%predicted conversions vs original
Cart reminder
AcquisitionBefore
37−16%predicted conversions vs industry
With Persado
MENWOMENPETITES
WE SAVED THEM FOR YOUKat, your picks are still in your bag.Your bag is right where you left it, sizes and all. Pick up where you left off in one tap.
FINISH CHECKOUTFREE SHIPPING ON ORDERS OF $50 OR MORE.94+13%predicted conversions vs original
Facebook ad
AwarenessBefore
47−9%predicted conversions vs industry
With Persado
Silverton StoresSponsored···
Refresh your space: new arrivals are in, with free shipping on every order.
Your new look starts hereFree ShippingShop Now
76+9%predicted conversions vs original
Facebook ad
AwarenessBefore
Silverton StoresSponsored···
Calling all homebodies!Free ShippingShop Now
66+3%predicted conversions vs industry
With Persado
Silverton StoresSponsored···
Your home deserves something new. See the latest arrivals, with free shipping.
Fresh finds for your homeFree ShippingShop Now
84+6%predicted conversions vs original
Illustrative predictions. Impacts are against the industry benchmark for originals and against the original for rewrites.
Results
Results from retail teams.
Tested live against a control group.
$6.35Mincremental revenue from one on-site modal
A global athletic apparel retailer, on its Add to Bag modal.
- +2.87%conversion lift vs. control
- +3.12%revenue lift vs. control
- $21Mprogram revenue, client-reported
More results
- 162%online revenue lift, New Arrivals social creative
- 134%rewards redemption lift, mobile messages
- 36%post-purchase order lift
Results are measured against a control group. Customer names withheld.
Why Persado
A general AI model has read the internet.
Persado has read the results.
Ask both the same question about the same three versions.
Which cart-reminder subject line will convert best?
- Line 1Your favorites are waiting, with free shipping over $50
- Line 2Kat, your picks are still in your bag
- Line 3Your bag is right where you left it
Line 2 sounds the warmest and clearest. I’d go with that one.
- An opinion, written fluently
- Trained on general text from the open web
- No view of how your customers responded
- Line 2Kat, your picks are still in your bag94+13%predicted conversions vs original
- Line 3Your bag is right where you left it88+10%predicted conversions vs original
- Line 1Your favorites are waiting, with free shipping over $5079+7%predicted conversions vs original
- A prediction: a score and what it is worth in conversions
- Trained on labeled results from more than 120,000 campaigns
- A learning loop that keeps the model current
More than120,000campaigns behind every Persado score
Every Persado score comes with its predicted conversions, so a number always means something.
Where to start
Start with your own promotions.
Questions
Questions, answered.
Promotion emails, product and category pages, pop-ups, social creative and app messages. Each gets a score and the predicted effect on conversions against a reference, such as the retail benchmark.
It is Persado’s prediction of how conversions would change against the reference shown: your industry for an original, your original for a rewrite. It is a prediction, so test it against a holdout before rollout.
Yes. Seasonal and clearance versions can be scored and ranked before they go out, then the weakest is rewritten in your brand voice.
No. Persado works on the messages you already run. You use it in your AI assistant, in Persado’s web app, or through an API in the tools you already use.