Opening
How the message greets the reader.
Persado for financial services
Know which message wins, and catch compliance problems before launch.
Persado scores your emails, pages and app messages, shows what each is worth in conversions, checks them against your rules and rewrites the weakest.
14-day free trial · No card · Works in your AI assistant
Web · Personal loan banner · Silverton FinancialIllustrative · predicted
Market Scan · Step one
Start scanning what you already have live
Market Scan reads the emails, pages and messages you already run, one element at a time.
The offer
What is offered, and how early it shows up.
Tone and emotion
The feeling the words create.
Call to action
How clear the next step is.
Also reads
- Length
- Urgency
- Personalization
- Channel fit
- Your rules and brand voice
See Market Scan Email, web, social, push and SMS, in one pass.
How it works
From a pile of assets to the one that converts, inside your rules.
Follow one card-offer email through the four steps.
Scan what you already run
Persado reads the emails, pages and messages you already send.
In financial servicesFive assets across email, web and app, scanned in one pass.
Scan resultsIllustrative · predicted
Silverton Financial · 5 assets scanned · conversions vs banking benchmark
Email · Card offer Fix first 1 rule flagApply for our rewards card today36−17%predicted conversions
Web · Card pageApply in minutes52−11%predicted conversions
App · OnboardingYour account is ready: fund it today61−6%predicted conversions
Email · Payment reminderYour payment is due Friday68−2%predicted conversions
Web · Mortgage pageFind a mortgage that fits79+6%predicted conversions
Score it and see why
Every asset gets a score and the predicted effect on conversions.
In financial servicesThe card-offer email scores 36 and trails the banking benchmark, with one rules flag.
ScoreIllustrative · predicted
Apply for our rewards card today
Card offer · Email · Silverton FinancialWhere it stands
Last of 5 in this scan
What holds it back
- Vague benefit: “Rewards that add up”
- Generic ask: “Apply today”
Rules check
1 flag: a rewards claim without its termsThe reviewer sees the rule behind the flag.
Opportunity
- Say who the card is built for and carry the terms
Rank by what to fix first
Persado orders everything by what to fix first, and every rewrite by how well it should convert.
In financial servicesFive versions, ranked by predicted conversions. Every one carries the terms.
Ranked versionsIllustrative · predicted
Silverton Financial · best predicted conversions first
OriginalApply for our rewards card today36−17%predicted conversions vs industry
1Info enclosed: a rewards card built for you. Terms apply. Top pick89+12%predicted conversions vs original
2Your rewards card is ready to apply for. Terms apply.81+9%predicted conversions vs original
3Earn rewards on what you already buy. Terms apply.73+6%predicted conversions vs original
4Apply for our rewards card. Terms apply.61+3%predicted conversions vs original
Rewrite the weakest
The weakest gets a rewrite in your brand voice, scored before it ships.
In financial servicesThe rewrite scores 89, up from 36, with +12% predicted conversions and a clean rules check.
1 rules flag: rewards claim without terms
Silverton FinancialApply for our rewards card todayDon’t miss out on our offer.
Rewards that add up
Earn points on every purchase. Apply today.
Apply nowPasses your rules check
Silverton FinancialInfo enclosed: a rewards card built for youTerms apply. Apply online when you’re ready.
A card built for you
See the rewards you’d earn, then apply online.
See my rewardsWhat changed
Compliance
Your rules are checked on every score and every rewrite.
- Checked against your rules before review
- Every flag shows the rule behind it
- Rewrites stay inside approved language
- Your compliance team still approves
Rules checkIllustrative · predicted
Web · Mortgage page · Silverton Financial
Lowest mortgage rates guaranteed
33−20%predicted conversions vs banking benchmark1 flag: Absolute rate claimFind a mortgage rate that fits. Terms apply.
84+10%predicted conversions vs originalPasses your rules check0compliance incidents in 10+ years
20+regulatory frameworks, the rule behind every flag
8 of the 10largest US banks use Persado
Use cases
The same rewrite, from first offer to final payment.
Three Silverton Financial assets, before and after.
Rate email
AcquisitionOriginal
3 rules flags31−20%predicted conversions vs industry
Compliant
Passes your rules check52−6%predicted conversions vs industry
Compliant and performant
Passes your rules check86+12%predicted conversions vs industry
Debt consolidation banner
AcquisitionBefore
1 rules flag: “No hidden costs, ever”38−18%predicted conversions vs industry
With Persado
PERSONAL LOANConsolidate your debt with a personal loan
See your rate for a Silverton Financial Personal Loan
- Rates starting at 7.99% APR¹, plus a 0.5% discount when you enroll in autopay
- No origination fees
- Repayment terms available up to 60 months
See Your RateEnter Invitation Code
Checking your rate will not affect your credit score². Terms and conditions apply.Passes your rules check86+11%predicted conversions vs original
Credit card email
AcquisitionBefore
41−14%predicted conversions vs industry
With Persado
88+10%predicted conversions vs original
Illustrative predictions. Impacts are against the industry benchmark for originals and against the original for rewrites.
Results
Results from financial services teams.
Measured against a control group, in regulated channels.
~60%lift in savings app starts vs. control
A top-tier US retail bank, on a page where every word is reviewed.
- 50%+conversion lift vs. control
- 125Mimpressions
“Boost” your new account
“Info enclosed:”
“Congrats!”
More results
- 91%on-time payments lift, Fortune 50 bank
- 127%upsell lift, top brokerage 401(k) offer
- 75%application lift, HELOC page
- 40%enrollment lift, paperless statements
- 66%more existing-policy upsells, P&C insurer
Results are measured against a control group. Customer names withheld.
Why Persado
A general AI model has read the internet.
Persado has read the results.
Ask both the same question about the same three versions.
Which card-offer subject line will convert best?
- Line 1Earn rewards on what you already buy. Terms apply.
- Line 2Info enclosed: a rewards card built for you. Terms apply.
- Line 3Your rewards card is ready to apply for. Terms apply.
Line 2 sounds the warmest and clearest. I’d go with that one.
- An opinion, written fluently
- Trained on general text from the open web
- No view of how your customers responded
- Line 2Info enclosed: a rewards card built for you. Terms apply.89+12%predicted conversions vs original
- Line 3Your rewards card is ready to apply for. Terms apply.81+9%predicted conversions vs original
- Line 1Earn rewards on what you already buy. Terms apply.73+6%predicted conversions vs original
- A prediction: a score and what it is worth in conversions
- Trained on labeled results from more than 120,000 campaigns
- A learning loop that keeps the model current
8 of the 10largest US banks use Persado
More than120,000campaigns behind every Persado score
Every Persado score comes with its predicted conversions, so a number always means something.
Where to start
Start with your own card, savings or loan messages.
1
Try it yourself
Score your own drafts in your AI assistant before they go to review.
Start free trialQuestions
Questions, answered.
No. Persado checks messages against the rules you give it before review. Your compliance team still approves.
The brand and compliance rules you provide. Persado shows the rule behind each flag.
It is Persado’s prediction of how conversions would change against the reference shown: your industry for an original, your original for a rewrite. It is a prediction, so test it against a holdout before rollout.
8 of the 10 largest US banks use Persado.