Opening
How the message greets the reader.
Persado for travel and hospitality
Fill seats and rooms with the message travelers act on.
Travelers compare every brand in the same search. Persado scores your booking emails, offer pages and app messages, shows what each is worth in conversions, and rewrites the weakest.
14-day free trial · No card · Works in your AI assistant
Web · Offer page · Silverton AirIllustrative · predicted
SILVERTON AIRBook direct
and save
and save
Great fares on flights to top destinations.
SEARCH FLIGHTS
Market Scan · Step one
Start scanning what you already have live
Market Scan reads the emails, pages and messages you already run, one element at a time.
The offer
What is offered, and how early it shows up.
Tone and emotion
The feeling the words create.
Call to action
How clear the next step is.
Also reads
- Length
- Urgency
- Personalization
- Channel fit
- Your brand voice
See Market Scan Email, web, social, push and SMS, in one pass.
How it works
From a pile of assets to the one that converts.
Follow one abandoned-search email through the four steps.
Scan what you already run
Persado reads the emails, pages and messages you already send.
In travelFive assets across email, social, web and app, scanned in one pass.
Scan resultsIllustrative · predicted
Silverton Air · 5 assets scanned · conversions vs travel benchmark
Email · Abandoned search Fix firstComplete your booking41−15%predicted conversions
Social · PaidEscape somewhere warm55−7%predicted conversions
Web · Landing pageFlights to Europe58−6%predicted conversions
Email · LoyaltyEarn double miles this month71+4%predicted conversions
App · Pre-tripYour flight is tomorrow: check in now78+7%predicted conversions
Score it and see why
Every asset gets a score and the predicted effect on conversions.
In travelThe abandoned-search email scores 41 and trails the travel benchmark on conversions.
ScoreIllustrative · predicted
Complete your booking
Abandoned search · Email · Silverton AirWhere it stands
Last of 5 in this scan
What holds it back
- No destination named
- Pressure instead of a reason: “Fares can change”
- Generic ask: “Complete your booking”
Opportunity
- Name the trip and make the next step one tap
Rank by what to fix first
Persado orders everything by what to fix first, and every rewrite by how well it should convert.
In travelFive subject lines, ranked by predicted conversions. The original comes last.
Ranked versionsIllustrative · predicted
Silverton Air · best predicted conversions first
OriginalComplete your booking41−15%predicted conversions vs industry
1Lisbon is still on your list Top pick92+13%predicted conversions vs original
2Your search is saved: finish booking in a few taps85+10%predicted conversions vs original
3Still thinking about Lisbon? See today’s fares77+7%predicted conversions vs original
4Your trip is waiting62+3%predicted conversions vs original
Rewrite the weakest
The weakest gets a rewrite in your brand voice, scored before it ships.
In travelThe rewrite scores 92, up from 41, with +13% predicted conversions.
Silverton AirComplete your bookingYour search is still open.
Don’t miss out
Fares can change at any time. Complete your booking now.
Book nowSilverton AirLisbon is still on your listYour search is saved. Pick up where you left off.
Ready when you are
Check today’s fares for Lisbon and finish booking in a few taps.
See my faresWhat changed
Use cases
The same rewrite, from the first search to the next booking.
Four Silverton Air and Silverton Hotels assets, before and after.
Paid social
InspireBefore
Silverton AirSponsored···
Escape somewhere warm.
Fly with Silverton AirGreat FaresLearn More
49−12%predicted conversions vs industry
With Persado
Silverton AirSponsored···
Lisbon sunsets are calling. See this week’s fares.
Lisbon, from sun to seaSee this week’s faresSee Fares
90+10%predicted conversions vs original
Seat upgrade email
Pre-tripBefore
SILVERTON AIR
Upgrade your seat
Seat upgrades are available on your flight.
UpgradeSilverton Air · Unsubscribe · Privacy
43−14%predicted conversions vs industry
With Persado
SILVERTON AIR
Want extra legroom on your Lisbon flight?
Upgrade in two taps, right from your booking.
Upgrade my seatSilverton Air · Unsubscribe · Privacy
86+9%predicted conversions vs original
Hotel app offer
In stayBefore
9:41
Silverton Hotels
Welcome back, Kat
FOR YOUCheck out our spa
Spa treatments are available daily.
Learn more38−15%predicted conversions vs industry
With Persado
9:41
Silverton Hotels
Welcome back, Kat
FOR YOUYour spa credit is waiting
Book a slot before dinner and use it tonight.
Book my slot84+8%predicted conversions vs original
Loyalty banner
LoyaltyBefore
Earn double miles this month
Terms apply.
Learn more45−11%predicted conversions vs industry
With Persado
Your next trip pays double
Book by Sunday and earn double miles.
Book with double miles89+10%predicted conversions vs original
Illustrative predictions. Impacts are against the industry benchmark for originals and against the original for rewrites.
Results
Results from travel teams.
Every version tested against a control group.
78%of 49 measured campaigns won
A global airline, across paid social, email and the app.
- +26%average uplift on winners
- +45%paid social acquisition
- +$908Kabandoned-search pilot
More results
- +20%email acquisition lift, average of 17 campaigns
- 3 of 3app campaigns won, +30%
Results are measured against a control group. Customer names withheld.
Why Persado
A general AI model has read the internet.
Persado has read the results.
Ask both the same question about the same three versions.
Which abandoned-search subject line will convert best?
- Line 1Still thinking about Lisbon? See today’s fares
- Line 2Lisbon is still on your list
- Line 3Your search is saved: finish booking in a few taps
Line 2 sounds the warmest and clearest. I’d go with that one.
- An opinion, written fluently
- Trained on general text from the open web
- No view of how your customers responded
- Line 2Lisbon is still on your list92+13%predicted conversions vs original
- Line 3Your search is saved: finish booking in a few taps85+10%predicted conversions vs original
- Line 1Still thinking about Lisbon? See today’s fares77+7%predicted conversions vs original
- A prediction: a score and what it is worth in conversions
- Trained on labeled results from more than 120,000 campaigns
- A learning loop that keeps the model current
More than120,000campaigns behind every Persado score
Every Persado score comes with its predicted conversions, so a number always means something.
Where to start
Start with your own booking messages.
Questions
Questions, answered.
Yes. Persado Enterprise covers travel and hospitality. Bring a live example and we will show you what a scan looks like.
Yes. Triggered messages are scored and ranked like any other message.
It is Persado’s prediction of how conversions would change against the reference shown: your industry for an original, your original for a rewrite. It is a prediction, so test it against a holdout before rollout.
Booking and recovery emails, offer and landing pages, paid social, app messages and loyalty messages.