[ Persado Intelligence + MCP ]

The intelligence layer for regulated marketing — now inside your LLM.

Generate higher-performing content that’s compliant by construction — scored, explained and ready to ship — from the assistant your team already uses. No new portal.

Works withClaudeChatGPTCopilotGeminiYour in-house suite
Claude Persado · connected
Persado — give me stronger versions of this banner, ranked.
▸ Persado MCP · rank_variantsScored against your graph across 120K+ campaigns and checked for compliance — top performer first.
Message Claude…
PERSADO Web Banner · scored
Empowerment
★ Top performer▲ +9.2%
Earn More Where It Matters Most.
88
Performance
5/5
★★★★★
Brand
Low
✓ clear
Compliance
Optimize Score any asset·Create Generate & rank variants·Scan MarketScan + ROI·Ask Query your data·Automate Run the loop
[ Trusted by leading financial brands ]
Bank of America
U.S. Bank
Ally
NatWest
Discover
TD Bank
LendingClub
M&T Bank
Bank of America
U.S. Bank
Ally
NatWest
Discover
TD Bank
LendingClub
M&T Bank
[ One conversation, end to end ]

One prompt in. A live, compliant campaign out.

Watch a lifecycle marketer take the Silverton Cash Back Card from prompt to live — generated, scored, compliance-checked, shipped and reported — without leaving the assistant.

The Silverton Cash Back Card, optimized inside Claude.
[ What you get ]

Three pillars. One compounding system.

The 90% a generic model never touches — three capabilities that feed each other and get sharper with every send.

01

Automated Learning

The machine-learning engine

Email, push and SMS run as a continuous learning engine — every campaign teaches your graph.

1,000+ A/B tests across 4 campaigns
02

Predictive Intelligence

Knows what will perform

Every asset scored before send; stronger, compliant versions come back — ready to deploy.

Scored before send — not guessed after
03

4× faster to better-performing, compliant content

Brief to deploy in hours

One connector across every play — create, optimize, scan and ask.

CreateOptimizeScanAsk
96% of the time better · 93% first-approval rate
Every result writes back — the system compounds with every send.
[ What you can do — from your LLM ]

Just ask, in plain language.

The same graph, called from the tools your teams already use. Type a request; get back scored, compliant, ready-to-ship work — no dashboards to navigate.

OptimizePer line

Score an asset

Score this email for mortgage prospects.
A predicted score, the element decomposition, and a compliance read that flags risky claims — “pre-approved” → FCRA, “best rate” → TILA — before they ship.
CreatePer line

Generate & rank variants

Give me five better versions, ranked.
Production-ready alternatives, each scored on performance, brand and compliance — ranked best-first with predicted lift vs. the original.
CreatePer campaign

Draft a campaign from a brief

Draft this across web banner, email subject and full email.
A control plus scored, explained alternatives for every channel — the guided campaign loop, driven by a brief you drop in.
ScanPer portfolio

MarketScan + ROI report

Scan our site for underperforming card assets, then show the ROI.
A prioritized refresh queue with projected annual impact, plus a business case — revenue lift, ROI, payback and channel mix — assumptions you can adjust.
AskPer question

Ask your data

Which subject lines drove the most lift last quarter?
A natural-language answer grounded in your own Persado results — lift, winning variants, trends and attribution.
AutomateAlways-on

Automate the whole loop.

Wire it once and let a workflow generate, score, compliance-check and deploy — the graph compounding with every send.

[ What comes back ]

Not more copy — a decision you can defend.

Ask for as many options as you want. Persado returns your control plus ranked alternatives — each scored on performance, brand and compliance, with a plain-language rationale and the right disclosure attached, right inside the chat.

Claude · Opus 4.8 Persado MCP · connected
Persado, give me stronger versions of this web banner, ranked.
Here are your ranked, scored variants — top performer first. You asked for five; ask for as many as you like.
PERSADO Scored content · Web Banner · 300×250 Your control + 5 Persado variants · all selected
EmotionVariantPerformanceBrandComplianceLift
Your contentControl
Apply Today For Cash Back Rewards.
CTA: Apply Now
⚠ "Guaranteed approval" → UDAAP deceptive-practices concern
58
★★★★☆High risk
Empowerment▲ Top performer
Earn More Where It Matters Most.
CTA: Start Earning
88
★★★★★Low risk+9.2%
Why it performs — Leads with the reward, not the action. Opens on achievement and relevance: +31% structure, +17% narrative in your graph.
Why it’s on brand — Confident and customer-first; carries Silverton’s warmth. Brand model 5/5.
§ Suggested disclosure — 0% intro APR for the first 12 months; a variable 19.99%–28.99% APR applies thereafter, based on creditworthiness. auto-attached
Welcome
Silverton Works For You. Rewards That Matter.
CTA: View My Rate
85
★★★★★Low risk+8.4%
Encouragement
Silverton Makes It Simple to Earn.
CTA: Take A Look
81
★★★★☆Low risk+6.1%
Curiosity
See How Fast 5% Adds Up.
CTA: See My Rewards
78
★★★★☆Low risk+4.8%
Simplicity
Rewards Made Simple.
CTA: Get Started
75
★★★★☆Low risk+3.5%
Generate final assets for selected (6) →Move to the email →Across web + email: +31 avg. performance pts vs. control

One channel at a time — scored, explained, compliance-checked, then built into downloadable assets and a campaign summary you can export as a PDF. All without leaving the chat.

[ From ask to shipped ]

Approve the winner — Persado ships the rest.

Once you pick a variant, Persado renders it into finished, on-brand assets, pushes them live through your integration, and reports back on a schedule — every step in the same conversation, no portal login.

Rendered

Finished, on-brand — ready to ship.

CASH BACK CARD · SILVERTON BANK
Earn More Where It Matters Most.
5% back on what you buy most. 0% intro APR for 12 months.
Start Earning
✓ Compliant, brand-checked✓ Disclosure auto-attached✓ Web banner · 6 assets ready
Deployed

Live in your stack — from the chat.

persado · deploy_to_integration✓ 1.7s
Deployed via integration
Web Optimization Platform
Web · 6 variants · exp_99000
▲ Pushed
Pushed from chat — no portal login, no re-keying.
Reported

Improves on a schedule.

Recurring · every Mon 09:00 ET → this chat
+31
Avg performance lift
96%
Pre-send correlation
+9.2%
Web — top variant
+11%
Email — top variant
A weekly performance report, delivered back into the conversation.
[ Why this is more than a chatbot writing copy ]

Generating the content was never the bottleneck.

The first draft is 10% of the work. The 90% that actually decides performance and compliance — prediction, scoring, guardrails, learning — is where a decade of your data does the work. A generic LLM gives you the 10%. Over MCP, Persado returns the 90%.

10%Content
90%Prediction · compliance · production · deploy · learn

This is what now comes back in the same call — no separate portal, no manual hand-off, no re-keying into your ESP.

Know what converts

1M+ labeled FS A/B tests. No LLM has this data — and you can’t buy it.

Compliance built in

20+ frameworks applied during generation, not after. Zero incidents in 10+ years.

Ship, don’t draft

Production-ready assets — coded, QA’d, integrated. Not text in a chat window.

Behavioral models

Patented deep tech that captures customer behavior and optimizes against it.

[ Why the scores hold up ]

A prediction is only as good as the outcomes behind it.

Generic AI writes from the open web — it can’t tell you what will convert in your category, or prove it’s compliant. Persado scores from a proprietary graph of real results: every asset broken into language elements and mapped to what actually performed — tuned to your brand, sharper with every send.

Language levers × context dimensions — firing, wiring, and clashing as the graph reasons.
1M+
Labeled A/B tests
120K
Campaigns
20+
Compliance frameworks
Sharper every send
Every asset is deconstructed into language elements — emotion · descriptive · CTA · narrative · formatting · positioning — and mapped to the graph of what actually converts. The data no foundation model has.
“Earn More Where It Matters Most.”
88 PPS ▲+9.2%
Why it scores 88 — each element’s contribution in your graph
Structurereward-first ordering+31%
Narrativeempowerment+17%
Emotionachievement+14%
Relevance“matters most”+12%
CTA“Start Earning”+9%
Performance prediction

Scored to the element, before you send.

Every asset decomposed and scored against your A/B tests and 120K+ campaigns — explained, not guessed.

1,024assets, before a single send
The combination cube

One control in. A thousand ready ads out.

Break the control into elements, pin the attribute behind each, recombine — five elements, four options each = 4⁵.

Send 16. Learn from 1,024. A 16-ad sample yields significant reads on all 1,024 — ▲26% engagement lift, proven in market.

Draft in
“…with guaranteed approval.” — High risk · UDAAP
↓ agents check during generation ↓
Approved out
“…you may qualify.” — Clears review · APR attached
93% pass legal on the first review
Compliance

Built in — not bolted on.

Checked while it’s generated — against regulation, your guidelines and your approved disclosures. Agents learned from a decade of reviewers’ decisions.

[ Measurable impact ]

Proven lift on every asset your team touches.

Persado content is proven against human-written and generic-LLM copy across 120K+ campaigns. MCP brings that measurable lift to every asset your team touches — without new headcount or a rip-and-replace.

96%
Win rate vs. human & generic-LLM content, across 120K+ campaigns
93%
Pass legal on the first review — fewer cycles, faster launches
Faster to better-performing, compliant content — brief to deploy in hours
$2.5B+
Incremental value generated across the customer base
▲ 26%
Proven in market — card acquisition. Engagement lift from the element-scored asset: predicted by the graph, then proven live from a single 16-ad deployment.
[ Getting started ]

Bring Persado intelligence into your LLM.

No rip-and-replace. Persado rides the martech you already run and plugs into the assistant your team already uses — governed by your own identity and controls.

1

See it on your content

Bring a brief or a live asset and watch the scored, compliant variants come back — inside the assistant, in minutes.

2

Connect over MCP

A short setup links Persado to the assistants and channels your teams use — model-agnostic, governed on every call.

3

Ship & measure

Score, generate and deploy inside your workflow — every result sharpening the graph you’re building.

OAuth 2.1 · acts on behalf of the userScoped, short-lived tokensPer-client / per-brand isolationOnly aggregated results returnSOC 2 Type II · ISO 27001 alignedEvery call audited

Drafted, scored and shipped — without leaving the chat.

Model-agnostic · governed on every call · reports on a schedule.