Context: A federal law enforcement agency is innovating new approaches to talent recruitment – including leveraging more engaging messages generated by Persado Motivation AI platform. Strategy: Changes to today’s work environment are making it harder for a federal law enforcement agency to meet federal staffing requirements. The agency engaged its digital contractor, NCN, and Persado…
CMOs are being sidelined. That’s according to a new report by the Marketing AI Institute and Persado. Instead of leading digital transformation, CMOs are watching their budgets and influence shrink. According to the 2021 Gartner CMO Spend Survey, marketing budgets (as a slice of company revenue) have gone from 11% in 2020 to just over…
Most business leaders recognize that strong communication improves their odds of success. It affects whether people buy your products, whether high-demand talent wants to work for you, whether you benefit from key partnerships — essentially every goal your organization wants to achieve is more easily reached with strong communication. And all that communication requires content….
Business leaders have long viewed personalization as the ultimate way to optimize customer experience. By capturing customer data and mining it for insights into the customer’s interests, organizations can deliver more relevant digital experiences. At least in theory. Practice, however, has revealed that it’s not always easy to identify who is visiting your website and…
According to data cited in Persado’s April 28th webinar, roughly 75% of companies say they provide their customers with excellent personalized consumer experiences. But here’s the kicker: 52% of consumers disagree, feeling like they are just another cog in the generic consumer marketing machine. During our “Lessons in Loyalty: How to Drive Stronger Results from…
If the past two years have taught us anything, it’s that you should expect the unexpected. While a global pandemic might be a major blindside, language trends don’t have to be. Persado conducted an in-depth analysis of the major shifts in messaging from 2020 to 2022, revealing the language that performed successfully often held one…
Context: A partnership between the iconic British retailer and Persado introduced personalised language to motivate customers and deepen engagement in digital campaigns. Now the two are unearthing new strategic insights across channels. Strategy: The iconic British retailer Marks & Spencer (M&S) has a reputation for connecting with customers in-store on deeply personal levels. M&S needed…
Mindful Messaging: How to Authentically Connect with Customers During a Crisis The COVID-19 pandemic, supply chain issues, and inflation have pushed us all out of our comfort zones and given us plenty to brood over. Brands are no exception. In the “regular” days before the pandemic, brands used language and messaging primarily to drive action….
When it comes to celebrating our mothers and fathers, we’re often searching for gifts that show how much we love and appreciate them. But even though our intent remains the same, the language brands use in their advertisements can—and has—differed between Mother’s Day and Father’s Day. Persado’s language analysis of 2,400 messages across 15 clients…
Narratives are a key element of every memorable message that audiences receive. Though a single Narrative may anchor a campaign for years, brands can build a wide variety of stories around it to hook audiences and connect with them. For example, iconic brand campaigns like Mastercard’s “Priceless” series ran for two decades with a Narrative…