Retailers may be tying the last bows on the holiday shopping season, but the supply chain issues that have plagued the industry are going to persist. Retailers therefore need strategies to offset rising costs related to supply chain issues. The supply chain problem isn’t going away COVID-19 has put the supply chain on the radar…
In today’s marketplace, retailers are focusing more efforts online to allow 24/7 access to shopping. In order to get the best results, these efforts require retailers to continually adapt and change to meet their customers’ needs. In the past, attracting customers was as easy as adding SEO to a site and sharing a few social…
It is humanly impossible to create the volume of personalized content necessary to connect with each individual consumer and remain competitive. Fortune 500 companies communicate with customers 500 million times a month and spend 200 million hours coming up with content that doesn’t always convert. With all of this noise, brands must connect with the…
The fall was filled with a flurry of in-person events. For the first time in nearly two years, professionals of every industry gathered in conference halls, scheduled in-person consultations, and listened to keynote speakers live. While the environment was nothing new, per say, it was a different experience for many reasons. Whether it’s retail, finance,…
Seventy-five percent of government leaders who responded to Persado’s AI in Creativity survey say they planned to leverage AI in their marketing and communications functions in 2021. This is just one demonstration of how government organizations, like their private sector counterparts, are embracing AI. Others include the January 1, 2021 enactment of the National AI…
Technology leaders are making it more and more difficult for companies to track consumers online. Governments across the globe have rolled out data privacy laws, and companies have been in the spotlight for how they obtain, use, store, and share consumer data. In fact, some of the larger tech organizations are phasing out third-party cookies…
AI has spent years at the top of the list of technologies that executive leaders say will have a significant impact on how they do business. Yet AI — which is more a category than a technology, per se — has yet to live up to its promise in most areas of business. Marketing may…
In the recent past, marketers focused on using cookies and third-party data to engage consumers. Third-party cookies continue to drive several online ads and targeted content, which created growth. However, collecting cookies and other third-party customer data is quickly becoming outdated. Major internet browsers, like Firefox and Safari, have already banned collecting this type of…
Retailers are scrambling to meet demand, given supply chain pitfalls this holiday season. Whether it’s supplying the right amount of inventory or employing enough staff to deliver on consumer expectations, the holidays are bound to be a challenge yet again. While sales are expected to increase year over year, the hoops that retailers must jump…
Language AI adoption continues to rise as organizations across sectors pursue digital transformation in a context of pandemic disruption. Budgets reflect the growing interest. A global survey conducted by John Snow Labs shows NLP budgets increased: 60% of respondents say their budget for natural language processing — the official term for language AI — increased…