2020 Marketing Trends During the Coronavirus Crisis: What’s Changed and What’s Next
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2020 Marketing Trends During the Coronavirus Crisis: What’s Changed and What’s Next

ByPersado Admin

The CMO.com 2020 marketing trends outlined in December of last year no longer apply. Or do they?  Persado President Jason Heller and Adobe Vice President of Marketing and Customer Insights John Copeland collaborated to deliver a virtual and updated Adobe Summit session that adapted the five marketing trends they predicted for 2020 to the current…

The Changing Shape of the Banking Customer Journey During and After COVID-19
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The Changing Shape of the Banking Customer Journey During and After COVID-19

ByPersado Admin

The COVID-19 crisis is creating monumental challenges across the globe and across industries. Business leaders will need to navigate the day-to-day onslaught of new realities brought on by the COVID-19 crisis, as well as plan ahead for what the new business-as-usual paradigm will be. Financial services leaders will need to take a new approach to…

COVID-19 Language and Communication Resource Center
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COVID-19 Language and Communication Resource Center

ByPersado Admin

A collection of Persado’s data-guided insights into effective communication practices to help engage and connect with customers, employees and all stakeholders. (Updated April 3, 2020) First and foremost, the COVID-19 outbreak is a human crisis and that should be a first order principle guiding messaging. The outbreak is a fast changing and dynamic situation and people…

The Changing Shape of the Health Insurance Customer Journey During and After COVID-19
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The Changing Shape of the Health Insurance Customer Journey During and After COVID-19

ByPersado Admin

As the COVID-19 crisis continues, health insurance payers will need to evaluate new risks and opportunities: Risks Declines in payrolls will result in a retrenchment in the commercial insurance space. Declines in small business and 1099 resiliency will also lead to a decline in individual policies and exchange-sourced acquisitions.  Opportunities The growing number of potential…

Stop, Pause, Go: Language Guidelines for Communicating During a Crisis
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Stop, Pause, Go: Language Guidelines for Communicating During a Crisis

ByPersado Admin

Words matter now more than ever. Take two words that, when put together in any given March, evoke excitement and competition: March Madness. Those same two words put together in March 2020 have an entirely different meaning and tone. For marketing and business unit leaders, words and language present both a blindspot and an opportunity…

A Framework For the Communications Journey Ahead
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A Framework For the Communications Journey Ahead

ByPersado Admin

Five guiding principles and a framework to help companies thoughtfully navigate from crisis communications to the new normal. “We’re here for you.”  Of course, this is a critical message that by now most brands have communicated to their communities and one that we know to be effective and engaging based on running millions of language…

3 Principles to Guide Initial Customer Communications During COVID-19
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3 Principles to Guide Initial Customer Communications During COVID-19

ByPersado Admin

Even though conditions are changing rapidly, three operating principles can help brands communicate effectively in this phase of the crisis. The Covid-19 pandemic represents a world-wide crisis that impacts all of humanity. We will be sharing a range of practices and principles for communicating effectively during the various stages of this event, from crisis communications…

The Year of You
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The Year of You

ByPersado Admin

We analyzed 18 million messages across 180 brands looking for the words and ideas that make a difference. This is what we found. Predictions can be made based on guesswork and gut-feel or they can emerge from millions of data points and actual observed behavior. We prefer the latter approach. How else could the Greek…