Effective email marketing strategies can drive engagement.
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5 Email Marketing Strategies to Boost Engagement in 2024

ByLiza Colburn

Marketers who rely on email campaigns to capture customer attention face a complicated, ever-changing environment. An estimated 347.3 billion emails were sent and received daily in 2023. The average office worker receives 120 emails per day. This over-abundance can create email fatigue that lessens the impact of email marketing strategies. When subscribers feel overwhelmed by…

The Truth About Generative AI and Brand Voice
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The Truth About Generative AI and Brand Voice

ByLisa Spira

The concept of brand voice is top of mind in the era of Generative AI. You would be hard-pressed to find a single marketing GenAI solution that does not claim to have the ability to generate on-brand content (ours included!). Yet there are a number of inherent tensions and nuances between Generative AI and brand…

Generative AI in Healthcare: 7 Ways Healthcare Companies Are Using It
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Generative AI in Healthcare: 7 Ways Healthcare Companies Are Using It

ByLiza Colburn

Healthcare industry players—from insurers and other types of payer organizations to providers and even pharmaceutical and biotech firms—are exploring Generative AI to improve customer engagement and care. From better patient communication to new drug discovery, the use cases for Generative AI in healthcare are vast. Consider the opportunities to improve communication and engagement with patients…

18 Best AI-Powered Marketing Tools for 2024 (By Use Case)
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18 Best AI-Powered Marketing Tools for 2024 (By Use Case)

ByLiza Colburn

This post was published on July 7, 2023 and updated on September 8, 2023.  AI-powered marketing tools are infinitely smarter than their predecessors. As digital marketing gets more and more competitive, brands need to utilize AI to stay ahead of the competition.   Traditional marketing tools use human-generated algorithms that tell machines what to do. But…

Persado Essential Motivation self-serve GenAI
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Persado Essential Motivation Brings Motivation AI to More Marketers with Self-Service Option

ByLiza Colburn

Introducing Persado Essential Motivation, the first and only self-serve GenAI that leverages over 10 years of enterprise machine learning.

AI in Marketing: Benefits, Use Cases, and Examples
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AI in Marketing: Benefits, Use Cases, and Examples

ByLiza Colburn

This post was published on June 16, 2022 and updated on July 6, 2023  Warm, personable, convincing — those adjectives may not be the first that come to mind when you think of artificial intelligence or AI. But, AI and human collaboration can outperform human intuition alone in creating and selecting digital content that connects…

Not everyone is on board with adoption of AI in the enterprise.
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Overcoming Barriers to AI Adoption in Marketing

ByLiza Colburn

Given all the hype surrounding Generative AI, it may be hard to believe that not everyone is 100% excited by this development in artificial intelligence. Yet across the enterprise landscape there are corporate executives, functional leaders, and individual contributors calling foul about the rapid Generative AI adoption. Given that investment in Generative AI is expected…

enterprise generative ai resource
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The Persado Knowledge Library: Your Enterprise Generative AI Resource

ByLiza Colburn

We recently launched the Persado Knowledge Library for current customers and prospects. Explore this enterprise Generative AI resource.