new survey explores executive attitudes about language AI
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A New Survey Explores Executive Attitudes About Language AI

ByLiza Colburn

Forty-one percent of U.S. based respondents view content generation as one of the top three most significant uses of AI in digital marketing, according to a new survey by Coresight Research. The survey asked 165 U.S.-based executives about their use of advanced technologies for digital marketing. More than 70% say they are either already using…

executive exploring AI-generated content
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AI-Generated Language Drives ROI from your CDP

ByLiza Colburn

Two-thirds of respondents to the Gartner 2020 Marketing Technology Survey say they face challenges leveraging customer data to drive digital marketing results. The pressure is on to change that, as businesses ramp up their 2022 growth expectations and look to the CMO to deliver it.  Personalized experiences are high on the list of potential growth…

girl on steps assessing future of content
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Human + Machine: The Future of Content is Coming

ByLiza Colburn

It is humanly impossible to create the volume of personalized content necessary to connect with each individual consumer and remain competitive. Fortune 500 companies communicate with customers 500 million times a month and spend 200 million hours coming up with content that doesn’t always convert. With all of this noise, brands must connect with the…

marketers review third-party data to strategize marketing plan
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The End of an Era for Cookies & a Brighter Future with First-Party Data

ByEvan Blair

Technology leaders are making it more and more difficult for companies to track consumers online. Governments across the globe have rolled out data privacy laws, and companies have been in the spotlight for how they obtain, use, store, and share consumer data.  In fact, some of the larger tech organizations are phasing out third-party cookies…

Woman in a red blouse sitting at a table holding her phone in hand and the other hand on her laptop while checking AI integration
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Will GPT-3 move language AI into the business mainstream?

ByEvan Blair

AI has spent years at the top of the list of technologies that executive leaders say will have a significant impact on how they do business. Yet AI — which is more a category than a technology, per se — has yet to live up to its promise in most areas of business. Marketing may…

woman of color sitting in an office chair looking at her phone
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Drive Growth with First-Party Data and AI-Powered Language

ByEvan Blair

In the recent past, marketers focused on using cookies and third-party data to engage consumers. Third-party cookies continue to drive several online ads and targeted content, which created growth. However, collecting cookies and other third-party customer data is quickly becoming outdated. Major internet browsers, like Firefox and Safari, have already banned collecting this type of…

Woman of color listening during a business meeting
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3 Areas Where Language AI is Producing Business Returns

ByEvan Blair

Language AI adoption continues to rise as organizations across sectors pursue digital transformation in a context of pandemic disruption. Budgets reflect the growing interest. A global survey conducted by John Snow Labs shows NLP budgets increased: 60% of respondents say their budget for natural language processing — the official term for language AI — increased…

woman looking at her phone while holding a cup of coffee
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What 9 in 10 Executives Want from a Digital Transformation

ByEvan Blair

If you had to guess the number one goal of business executives who invest in a digital transformation, what would you say? Operational efficiency? Business continuity? ROI? The answer, cited by 9 out of 10 executives, is customer centricity and personalization, according to research from Boston Consulting Group. In other words, 90% of business leaders…

Your Top Marketing Questions Answered on Apple’s New Privacy Policy
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Your Top Marketing Questions Answered on Apple’s New Privacy Policy

ByEvan Blair

Marketers can still engage their customers without relying on vast sources of third-party data. Start now to explore news ways to measure impact, rebalance the channel mix, and look to capture first-party data.  We’re hearing a lot of questions in the community about how to approach customer engagement strategies in the middle of these upheavals…

Privacy is (finally) taking centre stage
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Privacy is (finally) taking centre stage

ByEvan Blair

Privacy has been a hot topic for over a decade now. From the e-Privacy Directive (aka the ‘cookie law’) to GDPR and CCPA, privacy laws have come into effect mostly as a reactive measure to bad practices. It was scandals like Cambridge Analytica that made the public aware of how their data were being shared…