18 Best AI-Powered Marketing Tools for 2024 (By Use Case)
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18 Best AI-Powered Marketing Tools for 2024 (By Use Case)

ByLiza Colburn

This post was published on July 7, 2023 and updated on September 8, 2023.  AI-powered marketing tools are infinitely smarter than their predecessors. As digital marketing gets more and more competitive, brands need to utilize AI to stay ahead of the competition.   Traditional marketing tools use human-generated algorithms that tell machines what to do. But…

man reclining on couch reading How to Succeed With Content Personalization on his phone.
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How to Succeed With Content Personalization

ByEvan Blair

Have you ever found yourself mindlessly scrolling through row after row of products on a retailer’s website? The internet offers a seemingly endless amount of content for shoppers to peruse in their search for a product or service that meets their exact needs.  So how can brands make a positive impression on consumers that encourages…

Digiday Recognizes Motivation AI Platform in 2022 Technology Awards
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Persado Proud: Digiday Recognizes Motivation AI Platform in 2022 Technology Awards

ByLiza Colburn

We’re thrilled that Digiday has named the Persado Motivation AI Platform a finalist for Best Content Marketing Platform in its 2022 Digiday Technology Awards, which honor the technologies modernizing media and marketing. Our finalist award recognizes the outstanding results leading retail brand Marks & Spence achieved with Persado, underscoring a long history of innovation in…

What Is Conversion Rate Optimization (CRO)?
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What Is Conversion Rate Optimization (CRO)?

ByLiza Colburn

Marketers play a foundational role in bringing customers to the business. Yet we have long struggled to communicate our impact to data-driven stakeholders in the C-suite, including the CFO and the CEO. Digital channels are helping to change that by providing data about engagement with our content. Click through rates, impressions, and other metrics help…

How to Achieve Hyper Personalization at an Enterprise Level
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How CMOs Can Introduce AI Marketing Tools to Their Team

ByLiza Colburn

AI is the newest MVP of modern marketing teams. IBM’s 2021 CEO Study revealed that 82% of CEOs who outperformed their peers were champions of AI technologies. McKinsey projects that AI has the potential to create $1.4 to $2.6 trillion of value in marketing and sales across world businesses. But there’s a big gap between…

Personalization Engines: Definition, Use Cases & Examples
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Personalization Engines: Definition, Use Cases & Examples

ByLiza Colburn

Savvy consumers expect some degree of personalization in their shopping experience. They might want you to remember the last item they bought, suggest a complementary product, or to offer a loyalty discount based on their purchase history. Keeping up with these expectations is nearly impossible without technology. Humans just aren’t able to monitor thousands of…

How Personal Narratives Improve Customer Engagement
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How Personal Narratives Improve Customer Engagement

ByLiza Colburn

Personal Narratives are the stories that motivate and engage customers. They are a key insight informing Persado’s AI language knowledgebase and provide a necessary input for Persado’s Language Profiles – one of our methods for personalizing communications to high-priority customer groups.  From Nike’s Just Do It, to Apple’s Think Different and Volkswagen’s There’s Room for…

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Having Trouble Testing Web Content? Persado Web Standalone Can Help

ByLiza Colburn

In an ideal world, every company would be able to experiment with different approaches to content, and measure which types resonate with customers. Isn’t that what we were promised with the advent of the Internet – that digital platforms would allow us to know what is performing and why? Reality is messier. Rules around the…

Why Personalization Matters for Capturing New Customers and Driving Loyalty
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Why Personalization Matters for Capturing New Customers and Driving Loyalty

ByLiza Colburn

Marketers have been talking about personalization since the first web browsers began tracking customer behavior using third-party cookies. For good reason. Customers increasingly demand that organizations deliver a relevant and personalized experience for them. This is a natural outcome of the explosion in digital channels, and the ease with which brands can blast customer inboxes…

The pandemic changed customer motivation
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The pandemic changed customer motivation. What’s happening now?

ByLiza Colburn

At Persado, we talk a lot about how messages motivate customers to take action. One of the ways they do that is by tapping into a feeling or emotion that fits the context of a campaign. And quite frankly, during this pandemic, we’ve all had a lot of feelings.  By “feelings”—or its more formal equivalent,…