Avoid Surprises This Back to School and Holiday Season — Know What Motivates Your Customer
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Avoid Surprises This Back to School and Holiday Season — Know What Motivates Your Customer

ByLiza Colburn

Marketers have their go-to strategies to drive conversions during the major calendar moments when business surges. For example, end-of-year campaigns historically out-perform when they leverage intense, attention grabbing language and formats. Retailers, travel, and entertainment companies, and financial firms have learned to embrace these emphatic approaches to elevate their business above the noise for customers….

How the Pandemic Changed Customer Language
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How the Pandemic Changed Customer Language

ByLiza Colburn

If the past two years have taught us anything, it’s that you should expect the unexpected. While a global pandemic might be a major blindside, language trends don’t have to be. Persado conducted an in-depth analysis of the major shifts in messaging from 2020 to 2022, revealing the language that performed successfully often held one…

How Brands Can Deliver Bad News with Authenticity
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How Brands Can Deliver Bad News with Authenticity

BySheena Vira

Mindful Messaging: How to Authentically Connect with Customers During a Crisis The COVID-19 pandemic, supply chain issues, and inflation have pushed us all out of our comfort zones and given us plenty to brood over. Brands are no exception. In the “regular” days before the pandemic, brands used language and messaging primarily to drive action….

Brand Authenticity: How To Show Up As Your True Self
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Brand Authenticity: How To Show Up As Your True Self

ByPersado Admin

The Covid-19 pandemic changed the way consumers, businesses, and everyone in between look at the world and evaluate the authenticity of brands. The health crisis pulled back the curtain on issues like social justice, environmental sustainability, and ethical business practices, causing consumers to align with authentic brands that walk their talk. With 90% of consumers…

Use AI for Customer Service to Improve Key Service Metrics
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Use AI for Customer Service to Improve Key Service Metrics

ByPersado Admin

This article highlights how leaders are using AI for customer service to more effectively communicate with customers and impact key service metrics while bolstering exceptional digital customer experiences.  Customer service teams have seen a spike in digital self-service adoption as a result of the coronavirus pandemic. More than 20% of US retail bank customers tried…

How Banks Can Transform Chronic Callers into Self-Service Champions Using AI
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How Banks Can Transform Chronic Callers into Self-Service Champions Using AI

ByPersado Admin

This article details how a leading U.S. credit card company used machine learning and AI to encourage frequent users of the call center to instead set up automated account alerts to reduce call volume. More precise and engaging language encouraged 146% more customers to sign up for account alerts. Not all customer service calls require…

Divert Call Volume and Reduce Customer Service Costs with AI-Powered Language
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Divert Call Volume and Reduce Customer Service Costs with AI-Powered Language

ByPersado Admin

This article details how a leading U.S. health insurer used machine learning and AI to generate more effective IVR scripts that diverted call volume, increased app downloads by 67%, and drove $1.7 million in cost savings from a single campaign. New circumstances require new customer service tools The coronavirus pandemic is increasing the pressure on…

The Vodafone Experience: How AI-Driven Personalization Creates Business Impact
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The Vodafone Experience: How AI-Driven Personalization Creates Business Impact

ByPersado Admin

Telecom customers are deeply dissatisfied, craving digital experiences that are highly personal and friction-free. Personalization can satisfy those cravings and catapult conversions, as Vodafone Italy has found. In this piece, we recap our webcast discussion with Vodafone and Adobe, exploring how the telecom leader employs AI-powered personalization to serve the right message to the right…

Increase Pre-Collections Payments and Reduce Consumer Financial Distress with AI-Powered Language
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Increase Pre-Collections Payments and Reduce Consumer Financial Distress with AI-Powered Language

ByPersado Admin

Businesses that invest in language increase pre-collections payments and will stay ahead of the coming spike in missed payments. Companies as diverse as telecommunications companies, retail banks, utilities, and the finance arms of automotive manufacturers are bracing for a surge in missed payments from the 43% of U.S. households that have lost income since the…

How a Leading Telco Increased Call Deflection by 24% with AI-Powered Language Experiments
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How a Leading Telco Increased Call Deflection by 24% with AI-Powered Language Experiments

ByPersado Admin

Telco providers facing a rapid spike in calls to their contact centers have an underused and powerful tool they can use to relieve pressure on agents and increase digital self-service—the most effective words.  That’s what a European telecommunications provider found when it leveraged AI and machine learning to fine-tune voice digital assistant (IVR) language and…