The Changing Shape of the Telco Customer Journey During and After COVID-19
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The Changing Shape of the Telco Customer Journey During and After COVID-19

ByPersado Admin

The telco customer journey is being radically impacted as a result of COVID-19. Telco executives are facing a historically unique opportunity to deliver on their brands’ promises and show beyond a doubt just how essential their businesses are to customers’ changed lives. The leadership opportunity for telecommunications Telecommunication providers enable people to live socially-distant, yet…

The Changing Shape of the Retail Customer Journey During and After COVID-19
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The Changing Shape of the Retail Customer Journey During and After COVID-19

ByPersado Admin

It is critical that retail leaders move quickly to understand how their customer journeys are changing and adapt to the new normal with the utmost urgency.  The COVID-19 pandemic has forced retailers to respond to an unprecedented shift in customer needs and behaviors. U.S. consumers currently face a bleak macroeconomic picture, with growing numbers experiencing…

JPMorgan Chase Expands Relationship with Persado
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JPMorgan Chase Expands Relationship with Persado

ByPersado Admin

For financial services firms, “personal service” in the digital age has meant delivering millions of personalized marketing messages across multiple channels, for products and services that include credit cards, bank accounts, loans, payments and more. How does a bank that serves nearly half of the entire U.S. population deliver personalized banking at scale? How does…