18 Best AI-Powered Marketing Tools for 2024 (By Use Case)
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18 Best AI-Powered Marketing Tools for 2024 (By Use Case)

This post was published on July 7, 2023 and updated on September 8, 2023.  AI-powered marketing tools are infinitely smarter than their predecessors. As digital marketing gets more and more competitive, brands need to utilize AI to stay ahead of the competition.   Traditional marketing tools use human-generated algorithms that tell machines what to do. But…

Zero-party Data Marketing vs. First-party Data Marketing: Differences and Uses
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Zero-party Data Marketing vs. First-party Data Marketing: Differences and Uses

Third-party cookies have been dying an extremely slow death since 2019, when Apple, Firefox, and Google announced they were phasing them out. Facing a world in which third-party data on consumers is no longer easily available, brands have been embracing two alternatives. They are: first-party data and zero-party data. Here, we highlight the difference between…

Persado Essential Motivation self-serve GenAI
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Persado Essential Motivation Brings Motivation AI to More Marketers with Self-Service Option

Introducing Persado Essential Motivation, the first and only self-serve GenAI that leverages over 10 years of enterprise machine learning.

Generative AI for the Customer Experience: Understanding 4 Big Opportunities
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Generative AI for the Customer Experience: Understanding 4 Big Opportunities

As the hype around Generative AI continues to reach a fever pitch, business executives are looking to focus their investments on use cases that will deliver concrete business value. One way is to leverage Generative AI for improving the customer experience.  Delivering compelling customer experiences (CX) is a key revenue driver. As the line between…