Crafting Words that Sell
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Crafting Words that Sell: How Persado Harnesses Specialized Language Models for Marketing

ByFrank Chen PhD, Head of Natural Language Processing and Motivation AI

Large Language Models (LLMs) have become a transformative force in the marketing industry. Their sophisticated algorithms and vast data processing capabilities can automate and optimize a wide array of marketing functions, including content creation and management, ad copywriting and customer interaction, personalization and SEO enhancement, and market insights and campaign optimization. Through these applications, LLMs…

Generative AI for Credit Cards: Optimizing Marketing & Customer Engagement
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Generative AI for Credit Cards: Optimizing Marketing & Customer Engagement

ByLiza Colburn

The credit card business has seen its ups and downs in recent years. Growth in debit-first digital wallets like ApplePay, Google Pay and PayPal, Buy Now Pay Later (BNPL) alternatives, and higher interest rates have challenged credit’s dominance as the e-commerce payment method of choice. Combine that with COVID-19-related spending declines and balance payoffs, and…

First-Party Data Strategy: 5 Steps for Success in 2022
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Develop Your First Party Data Strategy for 2024

ByLiza Colburn

Motivated by consumer privacy concerns, web browser companies and other technology leaders have been gradually weaning themselves away from third party cookies. Long a holdout, Chrome recently announced its deadline for deprecating this tracking technology. As a result, successful digital marketers will need effective first party data strategies for delivering relevant and personal customer experiences…

Risks From AI Hallucinations and How to Avoid Them
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Risks From AI Hallucinations and How to Avoid Them

ByLiza Colburn

Before the advent of Generative AI, hallucinations were the stuff of fever dreams or chemical substances. More recently, the term has come to refer to the fanciful responses that language models occasionally produce. Alternatively funny and alarming, AI hallucinations raise concerns about the potential risks enterprises can face from leveraging Generative AI. With this article…

A symbolic representation of Generative AI for text
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Primer on Generative AI for Text in Marketing

ByLiza Colburn

Generative AI (artificial intelligence) for text, images, and videos has risen to the top of the business toolkit. There has been an evolutionary explosion of interest in Generative AI for text in the enterprise. This is happening even as a range of other front- and back-end use cases continue to emerge. We talked about how…

Effective email marketing strategies can drive engagement.
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5 Email Marketing Strategies to Boost Engagement in 2024

ByLiza Colburn

Marketers who rely on email campaigns to capture customer attention face a complicated, ever-changing environment. An estimated 347.3 billion emails were sent and received daily in 2023. The average office worker receives 120 emails per day. This over-abundance can create email fatigue that lessens the impact of email marketing strategies. When subscribers feel overwhelmed by…

The Truth About Generative AI and Brand Voice
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The Truth About Generative AI and Brand Voice

ByLisa Spira

The concept of brand voice is top of mind in the era of Generative AI. You would be hard-pressed to find a single marketing GenAI solution that does not claim to have the ability to generate on-brand content (ours included!). Yet there are a number of inherent tensions and nuances between Generative AI and brand…

Use Generative AI for Facebook and Instagram Ads to Combat Fatigue
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Use Generative AI for Facebook and Instagram Ads to Combat Fatigue

ByLiza Colburn

This post on Generative AI for Facebook and Instagram ads was published on February 17, 2023 and updated on October 20, 2023 date.  Have you noticed your Facebook and Instagram ads drop in performance soon after you put a new campaign on the platform? You’re definitely not alone. The Meta platforms still have the largest…

18 Best AI-Powered Marketing Tools for 2024 (By Use Case)
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18 Best AI-Powered Marketing Tools for 2024 (By Use Case)

ByLiza Colburn

This post was published on July 7, 2023 and updated on September 8, 2023.  AI-powered marketing tools are infinitely smarter than their predecessors. As digital marketing gets more and more competitive, brands need to utilize AI to stay ahead of the competition.   Traditional marketing tools use human-generated algorithms that tell machines what to do. But…

Persado Essential Motivation self-serve GenAI
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Persado Essential Motivation Brings Motivation AI to More Marketers with Self-Service Option

ByLiza Colburn

Introducing Persado Essential Motivation, the first and only self-serve GenAI that leverages over 10 years of enterprise machine learning.