man reclining on couch reading How to Succeed With Content Personalization on his phone.
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How to Succeed With Content Personalization

ByPersado Admin

Have you ever found yourself mindlessly scrolling through row after row of products on a retailer’s website? The internet offers a seemingly endless amount of content for shoppers to peruse in their search for a product or service that meets their exact needs.  So how can brands make a positive impression on consumers that encourages…

The Evolution of AI Content Generation
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The Evolution of AI Content Generation

ByPersado Admin

Persado’s CTO, Dr. Panagiotis Angelopoulos, recently published an article on Spiceworks.com that discussed the rise of Generative AI for language, also known as natural language generation (NLG), its use cases, and how this emerging technology may represent one of the “greatest achievements in computer science.  Here’s a summary of the article: The growth of Generative…

How Motivation AI-Generated Language Helps Carrefour Engage Customers
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How Motivation AI-Generated Language Helps Carrefour Engage Customers

ByLiza Colburn

Carrefour – the French retail and grocery giant – has partnered with Persado since 2018 to leverage Motivation AI-generated language to predict and personalize messages that will motivate individual customers, based on data collected about customer behavior and purchase data. With more than 12,000 stores in over 30 countries, the company is in the midst…

How Motivation AI Can Drive Revenue Growth in a Slow Economy
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How Motivation AI Can Drive Revenue Growth in a Slow Economy

ByLiza Colburn

The macroeconomic climate is one of increasing uncertainty, with expectations of a global slowdown both on the horizon and top of mind for executives. In this apprehensive economic environment, Gartner notes that business are facing a triple squeeze that includes: So what’s a business leader to do in the face of all these headwinds?   Persado’s…

Digiday Recognizes Motivation AI Platform in 2022 Technology Awards
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Persado Proud: Digiday Recognizes Motivation AI Platform in 2022 Technology Awards

ByLiza Colburn

We’re thrilled that Digiday has named the Persado Motivation AI Platform a finalist for Best Content Marketing Platform in its 2022 Digiday Technology Awards, which honor the technologies modernizing media and marketing. Our finalist award recognizes the outstanding results leading retail brand Marks & Spence achieved with Persado, underscoring a long history of innovation in…

Personalization Engines: Definition, Use Cases & Examples
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Personalization Engines: Definition, Use Cases & Examples

ByLiza Colburn

Savvy consumers expect some degree of personalization in their shopping experience. They might want you to remember the last item they bought, suggest a complementary product, or to offer a loyalty discount based on their purchase history. Keeping up with these expectations is nearly impossible without technology. Humans just aren’t able to monitor thousands of…

How Personal Narratives Improve Customer Engagement
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How Personal Narratives Improve Customer Engagement

ByLiza Colburn

Personal Narratives are the stories that motivate and engage customers. They are a key insight informing Persado’s AI language knowledgebase and provide a necessary input for Persado’s Language Profiles – one of our methods for personalizing communications to high-priority customer groups.  From Nike’s Just Do It, to Apple’s Think Different and Volkswagen’s There’s Room for…

The 3 Content Problems Your Organization Needs to Solve
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The 3 Content Problems Your Organization Needs to Solve

ByLiza Colburn

Most business leaders recognize that strong communication improves their odds of success. It affects whether people buy your products, whether high-demand talent wants to work for you, whether you benefit from key partnerships — essentially every goal your organization wants to achieve is more easily reached with strong communication. And all that communication requires content….

lessons in loyalty program
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How to Drive Stronger Results from Loyalty Programs

ByLiza Colburn

According to data cited in Persado’s April 28th webinar, roughly 75% of companies say they provide their customers with excellent personalized consumer experiences. But here’s the kicker: 52% of consumers disagree, feeling like they are just another cog in the generic consumer marketing machine.  During our  “Lessons in Loyalty: How to Drive Stronger Results from…

How the Pandemic Changed Customer Language
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How the Pandemic Changed Customer Language

ByLiza Colburn

If the past two years have taught us anything, it’s that you should expect the unexpected. While a global pandemic might be a major blindside, language trends don’t have to be. Persado conducted an in-depth analysis of the major shifts in messaging from 2020 to 2022, revealing the language that performed successfully often held one…