TikTok dances are here to stay and so is Generative AI for TikTok. Learn how to go viral on the platform using GenAI.
Companies that delay the adoption of AI in digital marketing hinder long term growth due to competition, personalized experiences, and more.
This post was published on July 7, 2023 and updated on September 8, 2023. AI-powered marketing tools are infinitely smarter than their predecessors. As digital marketing gets more and more competitive, brands need to utilize AI to stay ahead of the competition. Traditional marketing tools use human-generated algorithms that tell machines what to do. But…
Segment marketing has transformed from its old-school demographic origins to embrace more dynamic and behavior-driven engagement. These changes allow brands to deliver experiences that are more personalized. Add Generative AI to create more, higher-performing campaign messages, and you can quickly and easily reboot your marketing segmentation strategy. We’ll show you how. But first, let’s establish…
Take a look into the most unexpected negative effects of online shopping cart abandonment and how retailers overcome these challenges.
Third-party cookies have been dying an extremely slow death since 2019, when Apple, Firefox, and Google announced they were phasing them out. Facing a world in which third-party data on consumers is no longer easily available, brands have been embracing two alternatives. They are: first-party data and zero-party data. Here, we highlight the difference between…
Introducing Persado Essential Motivation, the first and only self-serve GenAI that leverages over 10 years of enterprise machine learning.
Get the inside scoop on the top e-commerce personalization software for enterprise brands and how they enhance the digital experience.
Enterprise brands can better connect with customers and drive customer loyalty at scale through conversational marketing.
The top 10 shopping cart abandonment tools include Persado, Optimove, Twilio, Rally, ShoppingGives, Klaviyo, Ordergroove, Picreel, and more.