Generating the first draft was never the bottleneck.
Any large language model can write fluent marketing copy. The hard part — the 90% that decides whether a message performs and clears review — is everything after the draft: predicting what will convert, scoring it, holding brand voice, catching regulatory risk, rendering finished assets, getting them live, and learning from the result. In regulated industries, that 90% is where campaigns slow down and where risk hides.
Today we're making that 90% callable from the tools your teams already use. Persado's marketing intelligence is now available over the Model Context Protocol (MCP) — so any assistant, from Claude to Copilot to your in-house LLM, can reach it directly. No new portal. No swivel-chair. No copy-paste.
What "inside your LLM" actually means
MCP is an open, model-agnostic standard for connecting assistants to tools and data. Point your assistant at Persado and ask, in plain language, for what you need. What comes back isn't a suggestion in a chat window — it's production-grade output, scored and explained:
- Score an asset. "Score this email for mortgage prospects." Get a predicted performance score, the element-level decomposition, and a compliance read that flags risky claims before they ship.
- Generate and rank variants. "Give me five better versions, ranked." Get production-ready alternatives, each scored on performance, brand fit and compliance — best-first, with predicted lift.
- Draft a campaign, scan a portfolio, or ask your data — the same connector, called the same way.
Every result carries the same surface: Performance, Brand, Compliance and Lift, a clearly marked winner, and the reason it won.
Compliance built in, not bolted on
In regulated marketing, speed is worthless if it creates exposure. Persado checks every variant while it's generated — against regulation, your internal guidelines and your approved disclosures — using regulatory agents trained on a decade of reviewers' decisions.
In our demo, a control banner promising "guaranteed approval" is flagged as a UDAAP deceptive-practices concern — approval actually depends on creditworthiness — and the winning variant comes back with the right APR disclosure already attached. The result: fewer legal round-trips (roughly 3× less back-and-forth) and content that's built to clear review the first time.
The intelligence a foundation model doesn't have
The reason the scores can be trusted is the data underneath them. Persado was a data company before it was an AI company. Every asset is deconstructed into language elements — emotion, narrative, CTA, structure and more — and mapped to a proprietary knowledge graph of real outcomes: 1M+ labeled A/B tests across 120K campaigns, tuned to your brand and sharper with every send. It's the difference between predicted lift and guesswork — and it's not something you can buy off the shelf.
From chat to channel — and back again
Approval shouldn't mean re-keying work into another tool. Once you've picked your winners, Persado renders them into finished, on-brand assets — disclosures embedded — and pushes them live through your integration to your web optimization platform, straight from the conversation. No portal login.
And it keeps working: ask once, and Persado delivers a recurring performance report back into the same chat — so the loop closes and the graph keeps learning.
Drafted, scored and shipped — without leaving the chat.
Governed on every call
Because this runs inside your assistant, it runs inside your controls. The connector acts on behalf of the signed-in user over OAuth 2.1, with scoped, short-lived tokens, per-client isolation, and every call audited. Only aggregated results return. It's the same governed intelligence trusted in production by 8 of the 10 largest U.S. banks, with zero compliance incidents in 10+ years.
The smallest step, the most leverage
You don't rip anything out. Persado rides the martech you already run and plugs into the assistant your team already uses. See it on your own content, connect over MCP, and start shipping.
Model-agnostic · governed on every call · reports on a schedule.
