Bank marketing teams got faster at writing drafts. They didn’t get faster at getting campaigns live.
That gap is the subject of this session, recorded live with The Financial Brand on April 8, 2026. The premise: drafting is roughly ten percent of the work. The other ninety — predicting what will convert, holding brand voice, clearing regulatory review, rendering finished assets, getting them into channel, and learning from the result — is where campaigns actually stall. Most marketing AI addresses the ten.
Jonathan Maimon is joined by Assaf Baciu and Lisa Spira to walk through the framework with real data from financial services — what the ninety percent actually consists of, which parts of it are automatable today, and where the real value lives.
Who’s in it
- Jonathan Maimon — Director of Product Marketing, Persado (host)
- Assaf Baciu — Co-founder & President, Persado
- Lisa Spira — VP of Content Intelligence, Persado
The through-line
Compliance during generation, not after. In regulated marketing, speed only counts if the asset clears review. Persado validates every variant against 20+ regulatory frameworks as it is generated — which is how teams reach first-pass approval instead of a third round of legal edits. That approach has held zero compliance incidents across 10+ years in financial services.
Fast doesn’t mean risky.
See the ninety percent on your own campaigns
A Deep Market Scan scores your entire in-market book — performance and compliance together — in days. Nothing for you to send; we find the assets ourselves.
