You can audit your marketing book, or you can ship campaigns. For most financial-services teams, you can't do both at once.
Here's how the audit usually goes. Six months. A ~5% sample of the in-market book. A few analysts pulling assets by hand. And at the end, a PowerPoint in a SharePoint folder that's already out of date by the time anyone opens it. You learn what was wrong with a sliver of last quarter's work — long after the quarter closed.
Persado MarketScan changes the unit of analysis from the single asset to the whole portfolio. It ingests every in-market campaign across every business unit, scores each one, and hands back a prioritized refresh queue — the entire book ranked by what to refresh first. Not a 5% sample. 100% of the book. Not six months. Days.
Score the whole book, not a sample
Point MarketScan at your DAM, CMS, ESP, paid stack, and public web. Ingestion is read-only and tenant-isolated. What comes back is every campaign, every BU, every channel on one chart — a single view of the entire book instead of a stack of disconnected asset reviews. The shift is the point: you stop auditing one asset at a time and start scoring an entire portfolio at once.
Make the audit a quarterly artifact, not a one-off project
The six-month manual review is a project — staffed, scoped, and expensive each time you run it. MarketScan makes it a repeatable artifact you can run every quarter. The labor that used to produce a single stale deck now produces a live, ranked view of what to refresh — with a full audit trail behind it. This is the only audit you can run as a quarterly artifact.
Performance and compliance, scored together
MarketScan dual-scores every asset — performance and compliance, each out of 100 — in the same pass. On the compliance side, every asset is validated against 20+ compliance frameworks — UDAAP, TILA, Reg Z, ECOA, TCPA — during scoring, with blocking, warning, and info severity, tunable to each client's risk posture. That's coverage across the whole book on a full audit trail, not a sampled spot-check. Compliance is validated as part of the score, not bolted on after review — the same principle that's kept Persado at zero compliance incidents across 10+ years in financial services. Refresh stays inside the guardrails: improving an approved asset doesn't trigger a compliance reset. Today, the math is brutal — 40–60% of in-market assets are underperforming but fully compliant, and a traditional refresh takes 4–6 weeks. Optimized-and-compliant variants come back same-day instead.
And the score isn't a black box
The performance score is a predicted conversion score from the same model that powers the Persado generation engine — and it correlates with live results 96% of the time. It's explainable, per asset: you can see why a campaign scored the way it did. The refresh queue is ranked by predicted lift × revenue at risk, so the first thing you fix is the thing that moves the most money — and teams see a 20–40% average conversion lift on what they refresh. That same engine wins 96% of the time against human-written and generic-LLM content, across 120K+ campaigns, and has driven $2.5B+ in incremental value — vs. control, across all comms, over 4 years. When you're ready, the refresh queue hands off directly to Persado generation. No context switch, no separate tool.
Auditing your whole book used to mean choosing between thoroughness and speed. It no longer does. Fast doesn't mean risky.
See your whole book scored.
