Michele Nemschoff, Persado Senior Vice President of Marketing, recently interviewed Amanda Bopp, Vice President North America Marketing & eCommerce at Kate Spade, during the CommerceNext 2023 Ecommerce Growth Show in New York City. The breakout session, How Generative AI Enhances Retention and Loyalty at Kate Spade, focused on the advantages of increasing customer retention and…
Marketing and product teams have heralded personalization as a game-changing capability for their brands for close to a decade. After all, most consumers are more likely to engage with a company that sends them information they actually want. Hyper personalization has the potential to drive brand loyalty, increase customer engagement, and make shopping experiences…
Mindful Messaging: How to Authentically Connect with Customers During a Crisis The COVID-19 pandemic, supply chain issues, and inflation have pushed us all out of our comfort zones and given us plenty to brood over. Brands are no exception. In the “regular” days before the pandemic, brands used language and messaging primarily to drive action….
AI has spent years at the top of the list of technologies that executive leaders say will have a significant impact on how they do business. Yet AI — which is more a category than a technology, per se — has yet to live up to its promise in most areas of business. Marketing may…
In the recent past, marketers focused on using cookies and third-party data to engage consumers. Third-party cookies continue to drive several online ads and targeted content, which created growth. However, collecting cookies and other third-party customer data is quickly becoming outdated. Major internet browsers, like Firefox and Safari, have already banned collecting this type of…