nlp
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AI 101: Natural Language Processing (NLP)

ByLiza Colburn

Before OpenAI’s GPT-3 burst onto the scene a few years ago with the first commercially available large language model (LLM), the modern consumer’s most likely interaction with the category of AI known as natural language processing (NLP) was customer service agents like “Ask Julie.” Amtrak introduced the virtual travel assistant in 2001 as an early…

A symbolic representation of Generative AI for text
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Primer on Generative AI for Text in Marketing

ByLiza Colburn

Generative AI (artificial intelligence) for text, images, and videos has risen to the top of the business toolkit. There has been an evolutionary explosion of interest in Generative AI for text in the enterprise. This is happening even as a range of other front- and back-end use cases continue to emerge. We talked about how…

How to Achieve Personalization at Scale
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How to Achieve Personalization at Scale

ByLiza Colburn

Imagine drafting a personal note to a customer telling them that an item they’d been looking at on the website has been marked down in price. Your customer would love it! Now imagine doing that for hundreds or thousands of customers—personalization at scale. It’s what customers want. According to a recent survey from Adobe, 87%…

Generative AI and Personalization: How to Increase ROI
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Generative AI and Personalization: How to Increase ROI

ByLiza Colburn

Personalization has been a stretch goal for marketers for nearly a decade, but it has produced disappointing results so far. There are a lot of reasons for this, including challenges with data, lack of alignment between what customers want and what your organization has, and so on. But the biggest limit on the impact of…

12 Ways to Improve E-commerce Conversion Rates
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12 Ways to Improve E-commerce Conversion Rates

ByLiza Colburn

If you’re running an online store, you know that increasing your e-commerce conversion rate is essential to your long-term success. But what is a good e-commerce conversion rate? And once you know how to recognize it, how do you improve it? This article will look at e-commerce conversion rates. Including what’s considered a good rate,…

man reclining on couch reading How to Succeed With Content Personalization on his phone.
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How to Succeed With Content Personalization

ByEvan Blair

Have you ever found yourself mindlessly scrolling through row after row of products on a retailer’s website? The internet offers a seemingly endless amount of content for shoppers to peruse in their search for a product or service that meets their exact needs.  So how can brands make a positive impression on consumers that encourages…

Coresight and Persado Talk Generative AI and Revenue Growth
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Coresight and Persado Talk Generative AI and Revenue Growth

ByEvan Blair

Generative AI isn’t just a fun trend, it’s a powerful and proven marketing tool that can help companies increase revenue even during times of economic uncertainty. Recently, Persado Co-Founder and COO Assaf Baciu joined Deborah Weinswig, CEO and Founder of Coresight Research, to discuss retail challenges, the problem of digital noise, and how AI-generated personalized…

Personalization Done Right Can Boost Revenue By 40%
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Language Personalization Can Boost Revenue By 40%

ByEvan Blair

Marketing has long been forced to rely more on art than science. Creatives make their best guess at the words or turn of phrase that will drive customers to click, call, or buy. Yet one size does not fit all when it comes to messaging. A hit with one customer might be a miss with…

How Motivation AI-Generated Language Helps Carrefour Engage Customers
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How Motivation AI-Generated Language Helps Carrefour Engage Customers

ByLiza Colburn

Carrefour – the French retail and grocery giant – has partnered with Persado since 2018 to leverage Motivation AI-generated language to predict and personalize messages that will motivate individual customers, based on data collected about customer behavior and purchase data. With more than 12,000 stores in over 30 countries, the company is in the midst…