AI in Marketing: Benefits, Use Cases, and Examples
| | | | | | | | | | | | |

AI in Marketing: Benefits, Use Cases, and Examples

ByLiza Colburn

This post was published on June 16, 2022 and updated on July 6, 2023  Warm, personable, convincing — those adjectives may not be the first that come to mind when you think of artificial intelligence or AI. But, AI and human collaboration can outperform human intuition alone in creating and selecting digital content that connects…

girl on steps assessing future of content
| | | | | | | | | | | | |

Human + Machine: The Future of Content is Coming

ByLiza Colburn

It is humanly impossible to create the volume of personalized content necessary to connect with each individual consumer and remain competitive. Fortune 500 companies communicate with customers 500 million times a month and spend 200 million hours coming up with content that doesn’t always convert. With all of this noise, brands must connect with the…

The Changing Shape of the Banking Customer Journey During and After COVID-19
| | | | |

The Changing Shape of the Banking Customer Journey During and After COVID-19

ByEvan Blair

The COVID-19 crisis is creating monumental challenges across the globe and across industries. Business leaders will need to navigate the day-to-day onslaught of new realities brought on by the COVID-19 crisis, as well as plan ahead for what the new business-as-usual paradigm will be. Financial services leaders will need to take a new approach to…