How do you gain traction for a new product in a noisy market? As a fresh entrant in the digital financial services space, RappiPay was familiar with the challenge of attracting customers to an unknown brand. RappiPay had the particular goal of gaining traction for its digital-first products with customers who’d been underserved by traditional…
The Amperity CDP and Persado AI Content Generation and Decisioning Platform partner to deliver the enterprise personalized content at scale. More and more, personalized experiences are becoming the standard to meet. Consumers expect their favorite brands to use their behavioral data and past interactions to create seamless, omni-channel shopping experiences, customize offers, and make on-point…
Artificial intelligence (AI) has been shown time and again to be an effective way to optimize email subject lines and increase opens–but more opens alone doesn’t drive email revenue. Businesses must also test, optimize, and experiment with email body copy at scale to increase engagements, conversions, and revenue. A multinational energy company ran countless tests…
During this time of uncertainty, there’s no room for error in messaging. Brands must be on-target and tone-aware to win back customers and retain the new ones who have migrated online. This article outlines three ways retailers can leverage language to engage customers as markets begin to open. While sales spiked a surprising 18% in…
Just as certain words and phrases tend to resonate more in real life–think of the difference between “have the report ready by noon” and “please have the report ready by noon, thanks in advance!”–certain emotions consistently outperform others when it comes to engaging customers and encouraging them to take action. From 2018 to 2019, Attention…
This article outlines how brands can rebuild trust with their customers by leveraging both the power of artificial intelligence and the psychology of safety, gratitude, and intimacy. Brands must engage consumers with the appropriate emotional language as they plan their progression from crisis response to the new normal. Three recommendations detail how leaders can use…
COVID-19 has changed how we communicate and the words we use make that clear. As people across the planet #stayhome to #flattenthecurve, they looked for opportunities to maintain connection in the context of social distancing. Words that conveyed the warm emotions of Intimacy, Gratitude, and Safety offered that connection and produced the most successful messages…
The telco customer journey is being radically impacted as a result of COVID-19. Telco executives are facing a historically unique opportunity to deliver on their brands’ promises and show beyond a doubt just how essential their businesses are to customers’ changed lives. The leadership opportunity for telecommunications Telecommunication providers enable people to live socially-distant, yet…
Strategic use of words and language can reduce call center costs while driving more digital self-service.
Details of how Humana works with the Persado AI platform to improve the impact of flu-shot reminder messaging.