Transforming Federal Customer Experience With Public Sector AI
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Transforming Federal Customer Experience With Public Sector AI

ByLiza Colburn

The current White House has prioritized improvements to the experience constituents have with government agencies. A recent executive order, Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government, has made that goal more concrete by citing a number of life moments that affect the majority of government stakeholders. Examples include turning 65,…

Your Guide to the Emotional Language of 2021 Super Bowl Ads
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Your Guide to the Emotional Language of 2021 Super Bowl Ads

ByPersado Admin

Despite some brands choosing to warm the bench for the 2021 Super Bowl ads, the big game still remains a major venue for creative teams to showcase creativity with ambitious ads that often set the tone for campaigns throughout the year. But which language elements were in play and why? How was this year different than past years…

How Trust-Based Emotional Language Engages Customers in Travel & Hospitality
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How Trust-Based Emotional Language Engages Customers in Travel & Hospitality

ByPersado Admin

This article outlines how brands can rebuild trust with their customers by leveraging both the power of artificial intelligence and the psychology of safety, gratitude, and intimacy. Brands must engage consumers with the appropriate emotional language as they plan their progression from crisis response to the new normal. Three recommendations detail how leaders can use…

Trust-based Emotional Language Engages More Customers During COVID-19
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Trust-based Emotional Language Engages More Customers During COVID-19

ByPersado Admin

COVID-19 has changed how we communicate and the words we use make that clear. As people across the planet #stayhome to #flattenthecurve, they looked for opportunities to maintain connection in the context of social distancing. Words that conveyed the warm emotions of Intimacy, Gratitude, and Safety offered that connection and produced the most successful messages…

The Changing Shape of the Banking Customer Journey During and After COVID-19
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The Changing Shape of the Banking Customer Journey During and After COVID-19

ByPersado Admin

The COVID-19 crisis is creating monumental challenges across the globe and across industries. Business leaders will need to navigate the day-to-day onslaught of new realities brought on by the COVID-19 crisis, as well as plan ahead for what the new business-as-usual paradigm will be. Financial services leaders will need to take a new approach to…

COVID-19 Language and Communication Resource Center
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COVID-19 Language and Communication Resource Center

ByPersado Admin

A collection of Persado’s data-guided insights into effective communication practices to help engage and connect with customers, employees and all stakeholders. (Updated April 3, 2020) First and foremost, the COVID-19 outbreak is a human crisis and that should be a first order principle guiding messaging. The outbreak is a fast changing and dynamic situation and people…

The Changing Shape of the Health Insurance Customer Journey During and After COVID-19
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The Changing Shape of the Health Insurance Customer Journey During and After COVID-19

ByPersado Admin

As the COVID-19 crisis continues, health insurance payers will need to evaluate new risks and opportunities: Risks Declines in payrolls will result in a retrenchment in the commercial insurance space. Declines in small business and 1099 resiliency will also lead to a decline in individual policies and exchange-sourced acquisitions.  Opportunities The growing number of potential…