How Persado + Adobe Produced 134% Better Campaign Performance
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How Persado + Adobe Produced 134% Better Campaign Performance

ByLiza Colburn

It’s no secret that integrations are one of the biggest factors that influence B2B technology buying decisions. Research by Bain & Company even finds that it ranks in the top five. That’s one of the reasons why Persado has built seamless integrations with some of the most popular marketing technology platforms, and Adobe is one…

Vanguard logo for customer story
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Vanguard Boosts Conversion Rates by 15% by Trusting AI to Strengthen Client Messaging

ByPersado Admin

Context: Vanguard is one of the world’s largest investment companies. Its institutional division, Vanguard Institutional, primarily serves retirement plan sponsors. Vanguard Institutional’s clients are their top priority, and as such, the company wants to ensure their customers get the content they want and need. To do this, they needed to find a solution that could…

man and woman looking at a window display during the holiday season
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Navigate Supply Chain Pitfalls and Satisfy Your Consumers This Holiday Season

ByPersado Admin

Retailers are scrambling to meet demand, given supply chain pitfalls this holiday season. Whether it’s supplying the right amount of inventory or employing enough staff to deliver on consumer expectations, the holidays are bound to be a challenge yet again.  While sales are expected to increase year over year, the hoops that retailers must jump…

woman looking at her phone while holding a cup of coffee
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What 9 in 10 Executives Want from a Digital Transformation

ByPersado Admin

If you had to guess the number one goal of business executives who invest in a digital transformation, what would you say? Operational efficiency? Business continuity? ROI? The answer, cited by 9 out of 10 executives, is customer centricity and personalization, according to research from Boston Consulting Group. In other words, 90% of business leaders…

How Retailers can prepare for Customers
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The Path to Purchase: What Retailers Can Do to Make it Easier on Customers This Holiday Season

ByPersado Admin

The journey to purchase is not always a straight path, too many retail road bumps and unexpected detours can challenge even the most loyal customers. Keeping this in mind, how can merchants prepare now to keep their target consumers straight ahead on the path to purchase this holiday season? It’s time to think about AI….

Your Top Marketing Questions Answered on Apple’s New Privacy Policy
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Your Top Marketing Questions Answered on Apple’s New Privacy Policy

ByPersado Admin

Marketers can still engage their customers without relying on vast sources of third-party data. Start now to explore news ways to measure impact, rebalance the channel mix, and look to capture first-party data.  We’re hearing a lot of questions in the community about how to approach customer engagement strategies in the middle of these upheavals…

The Evolving Landscape of Customer Privacy in Retail
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The Evolving Landscape of Customer Privacy in Retail

ByPersado Admin

The Covid-19 pandemic may have slowed the world down, but the ever-evolving landscape of customer data privacy in retail only continued to accelerate. With more people working, shopping, browsing, and streaming from home in 2020, the average international internet traffic increased 48%. Additionally, some recent big moves in the marketing space are motivating retailers to…

Does your brand want to unlock the value of personalization using customer data? Check out Persado’s webinar with Amperity.
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Does your brand want to unlock the value of personalization using customer data? Check out Persado’s webinar with Amperity.

ByPersado Admin

When it comes to customer engagement, it’s not the 80/20 rule that applies but the 90/20 rule — meaning that 90% of a company’s business comes from just 20% of its customers, according to an Accenture study. Most marketers would probably look at that metric and think, Seriously? I’m only engaging 20% of my customers?…

Using Customer Data for Next-Level Personalized Content
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Using Customer Data for Next-Level Personalized Content

ByPersado Admin

The Amperity CDP and Persado AI Content Generation and Decisioning Platform partner to deliver the enterprise personalized content at scale. More and more, personalized experiences are becoming the standard to meet. Consumers expect their favorite brands to use their behavioral data and past interactions to create seamless, omni-channel shopping experiences, customize offers, and make on-point…

How Language Can Drive More Bookings and Growth in 2021 for Travel Companies
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How Language Can Drive More Bookings and Growth in 2021 for Travel Companies

ByPersado Admin

Travel firms that are best able to engage customers will have the advantage when people again feel ready to travel. Persado’s data-driven best practices on effective travel communication can drive improvements in customer experience — and likewise, help travel operators meet revenue goals in 2021. Pre-COVID-19, the top-performing communications in the travel sector appealed to…