Audiences increasingly expect content catered to their unique preferences. With real-time personalization, you can instantly deliver customized content to consumers based on their interactions with your brand. This real-time response provides users who are already engaging with your brand with a better customer experience. Effective real-time personalization combines two things: Websites, emails, text messages, and…
Persado’s CTO, Dr. Panagiotis Angelopoulos, recently published an article on Spiceworks.com that discussed the rise of Generative AI for language, also known as natural language generation (NLG), its use cases, and how this emerging technology may represent one of the “greatest achievements in computer science. Here’s a summary of the article: The growth of Generative…
As technology enables organizations to automate tasks and deliver services more efficiently, the ability to be creative is fast becoming a key differentiator in a competitive market. One of the major challenges facing tech leaders in the years ahead will be finding ways to overcome “digital sameness” with uniquely human creativity. Forrester recently conducted research…
It’s no secret that integrations are one of the biggest factors that influence B2B technology buying decisions. Research by Bain & Company even finds that it ranks in the top five. That’s one of the reasons why Persado has built seamless integrations with some of the most popular marketing technology platforms, and Adobe is one…
Context: Vanguard is one of the world’s largest investment companies. Its institutional division, Vanguard Institutional, primarily serves retirement plan sponsors. Vanguard Institutional’s clients are their top priority, and as such, the company wants to ensure their customers get the content they want and need. To do this, they needed to find a solution that could…
In the recent past, marketers focused on using cookies and third-party data to engage consumers. Third-party cookies continue to drive several online ads and targeted content, which created growth. However, collecting cookies and other third-party customer data is quickly becoming outdated. Major internet browsers, like Firefox and Safari, have already banned collecting this type of…
Delinquency rates on the $1 trillion of debt held by U.S. households were increasing even before the COVID-19 crisis. With over 33 million Americans filing for unemployment between March and May 2020, banks are now preparing for a wave of payment challenges. New forecasts even suggest delinquency rates could be 3X higher than they were…
When it comes to customer-centric messaging in the age of COVID-19, the name of the game is balancing empathy and performance. No brand wants to come off as opportunistic and tone-deaf when customers are struggling. Yet businesses depend on sales and cash flow to function and pay their employees. What’s impactful now is less attention-grabbing…
Never before has digital content and brand messaging been under such an intense microscope – truly. I can’t think of another time when promotional emails and branded social media posts were the target of New York Times articles, viral tweets and widely shared memes with such frequency and an overall agreement that at a time…
Words matter now more than ever. Take two words that, when put together in any given March, evoke excitement and competition: March Madness. Those same two words put together in March 2020 have an entirely different meaning and tone. For marketing and business unit leaders, words and language present both a blindspot and an opportunity…