What is the experience economy? What does it mean for retailers? Find out how top retail brands can capitalize on it.
5 retail trends to look for as 2022 brings more change to the sector than 2020 and 2021 combined Many retail executives have described 2020 as a ‘slap in the face’. 2021 started out as a year in which things began to creep back toward normalcy, only to be upended by the Omicron variant. Talk…
The words you use to engage customers matter. That’s why Persado is always measuring and gathering insights into how customers respond to the language we generate for brands. One major trend: just how much that language has changed for retailers during these strange pandemic times. The language of Attention was in. Then out. And now…
The journey to purchase is not always a straight path, too many retail road bumps and unexpected detours can challenge even the most loyal customers. Keeping this in mind, how can merchants prepare now to keep their target consumers straight ahead on the path to purchase this holiday season? It’s time to think about AI….
Marketers can still engage their customers without relying on vast sources of third-party data. Start now to explore news ways to measure impact, rebalance the channel mix, and look to capture first-party data. We’re hearing a lot of questions in the community about how to approach customer engagement strategies in the middle of these upheavals…
It has been almost two years since the CommerceNext Community has had the opportunity to meet in person. This September (the 28–29th), however, CommerceNext 2021 will take place live and in person in New York City. With over 80 speakers from top brands, like Walmart, Coach, Wayfair, JustFab, Everlane, E.L.F. Beauty, Tapestry, and Clorox, 42…
The Covid-19 pandemic may have slowed the world down, but the ever-evolving landscape of customer data privacy in retail only continued to accelerate. With more people working, shopping, browsing, and streaming from home in 2020, the average international internet traffic increased 48%. Additionally, some recent big moves in the marketing space are motivating retailers to…