Leading brands experience significant growth with Persado.

The Persado Motivation AI Platform drives significant revenue lift across marketing channels.

Credit Agricole personalizes customer communications in an omni-channel environment.

The second largest bank in France, the Crédit Agricole Group serves retail customers through local institutions. Seeing a need to boost email campaign performance for its local institutions, the firm leveraged the Persado Motivation AI to generate and experiment with language. Upon seeing the results, the relationship expanded to other channels, including social. Hear from Chief Data Officer Aldrick Zappellini about the relationship and his plans for a future of omnichannel hyper-personalization.

Babbel uses AI to provide relevant, personalized experience for customers to achieve revenue targets.

Babbel is a German subscription-based language learning app and e-learning platform. Babbel’s goal is to provide a relevant, personalized experience for each of their customers but they needed a more scientific approach to understand what content resonated with customers.

In 2019, Babbel partnered with Persado to quickly and efficiently identify which content performed the best for each language. Their results were impressive—doubling performance against the control version in multiple campaigns, achieving a 21% uplift in conversions in email and push notifications campaigns, and obtaining a 4x return on their investment.

How Orange increased conversions with the Persado Motivation AI Platform.

Orange is France’s leading mobile and internet operator and one of the Top 10 largest Telcos in the World.

Orange’s marketing team used Persado’s artificial intelligence platform to pinpoint the most effective word choices for the messages it wanted to convey. Xavier Gourlin said Persado delivered better direct response results, including conversions, compared with Orange’s control messages. Customers engaged more with the content because the company used more effective language, which led to fuller product order pipelines.

Persado takes something that people thought was all art – messaging and content – and provides a scientific, data-driven, test and learn element that Marketers can really sink their teeth into.

Noam Paransky

Chief Digital Officer, Tapestry Inc, parent of Coach, Kate Spade, Stuart Weizman

I’m super passionate about this. CMOs need to skill up in AI and tech if they’re going to drive growth. Our partnership with ⁦Persado⁩ is a big one to help make marketing smarter AND more customer-focused.

Kristin Lemkau

CEO, Wealth Management, JPMorgan Chase

It’s incredible to see how far we’ve come with Persado AI on this personalisation journey and it feels like we’re just getting started. As we undergo a massive digital transformation as a business, we believe that partnering with companies like Persado will lead to a truly sustainable transformation—one that allows us to thrive for at least another 130 years.

Alex Williams

Head of Growth and Personalisation, Marks & Spencer

Persado’s AI platform generated language across multiple channels and languages, driving results while pinpointing which elements improved ad performance and customer engagement. Persado enabled our team to deliver results at scale through effective and efficient machine learning experimentation.

Fortune 20 Technology Company

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