Persado at IN BANQUE 2026
Co-founder Assaf Baciu joins France's leading digital banking conference to discuss how generative and agentic AI is changing marketing in regulated financial services.
Assaf Baciu, Co-Founder, Persado
Generative and agentic AI for banking marketing
Generative AI has made content creation faster. Agentic AI is now making that content compliant, brand-aligned, and measurably better at driving commercial outcomes in regulated banking marketing.
In this session, Assaf Baciu will walk through how Persado has applied a decade of A/B testing and customer interaction data to build an AI platform purpose-built for regulated industries — and how French and European banks can compress campaign execution time by up to 90% without trading off compliance with European regulations.
The session will cover the operating model behind Persado's deployments at 8 of the 10 largest U.S. banks, the compliance scoring approach that has produced zero incidents in a decade, and what changes when generative AI is paired with an agentic layer that handles brand voice, regulatory alignment, and performance optimization end-to-end.
From the largest U.S. banks to the French market
France is in the middle of an 18-month acceleration in generative and agentic AI adoption across financial services. Traditional banks, neo-banks, and insurance carriers are all moving from experimentation to production deployment — and the question they all face is the same: how do you scale AI-generated marketing content without compromising on European regulatory compliance.
IN BANQUE 2026 brings together the decision-makers asking this question. Persado has spent a decade solving it for the largest U.S. banks. This event is where we share that operating model with the French market and learn from the banking leaders shaping the French and European response.
Bring your hardest questions
Compliance during generation, not after
Persado's compliance layer is built into generation — not bolted on. Ask us how this applies to French banking marketing and ACPR-supervised content.
From brief to live campaign in days
We'll walk through real examples of how Persado customers compress brief-to-deployment cycles from weeks to days, with no integration heavy lifting.
AI for the French banking market
25+ languages, training data spanning European regulatory frameworks, and a clear path to deployment for French banks, neo-banks, and insurance carriers.
The neo-bank and insurance opportunity
We've started conversations with French fintechs and neo-banks and are evaluating insurance use cases. Come tell us where the friction is in your stack today.
We'd like to meet you in person at IN BANQUE 2026
Persado will have time slots throughout 23 June 2026for one-on-one conversations with banking, fintech, and insurance leaders. Bring a recent campaign or a content challenge — we'll spend the time on your context, not a generic demo.
The AI content platform for regulated industries
Persado is the AI content platform purpose-built for regulated industries. Eight of the ten largest U.S. banks use Persado to generate marketing content that is compliant, on-brand, and measurably more effective than human-written or generic AI output — at a fraction of the conventional production cost and cycle time.
Persado is the only AI content platform that combines generative AI with an agentic layer covering brand, regulatory compliance, and performance optimization in a single workflow. The result is content that clears compliance, reflects the brand, and predicts its own performance — before it ever ships.
Learn moreReference for the field team working this event. This block is internal-only and must be access-controlled — it should never render on the public event page.
- Assaf's "90% reduction in campaign execution time" is the lead claim from the inBanque interview — anchor conversations on this, then expand to compliance and performance.
- French market is in an 18-month acceleration window for GenAI/agentic AI — emphasize timing and competitive positioning.
- Insurance is the secondary expansion vector — different regulatory framework but same value architecture.
- Neo-banks and fintechs are now in scope for Persado conversations in France — adjust talk track from the bank-only positioning we use in the U.S.
- Avoid claiming European banking deployments at scale until production references are public — current French references are in evaluation, not deployment.
- Lean on Salesforce, Adobe, JIRA, and Workfront integrations as the proof of "no major integration required" — the four most likely platforms in a French banking stack.
- Inbound leads from IN BANQUE 2026 route to the EMEA enterprise team — primary owner [Placeholder: assign EMEA AE].
- SLA: 24 business hours for initial response, 5 business days for first qualifying call.
- CRM tagging: Event source = "IN BANQUE 2026", Campaign = "FR-INBANQUE-2026", Lead score +10 for any title containing CMO / Director Marketing / Head of Digital / Compliance / Data.
- Hot leads (current shortlist or active evaluation) flag immediately to [Placeholder: senior account director].
- Confirm Assaf's session date/time and room with IN BANQUE organizers two weeks out.
- Confirm Persado meeting room or booth space, if applicable.
- Confirm meeting booking form is live and routing to EMEA team.
- Brief Assaf on top 5 target accounts attending — provide context one-pagers.
- Prepare 50 printed leave-behinds in French (one-pager on Persado for regulated banking).
- Confirm follow-up email template is approved and ready in Outreach / HubSpot.
- Test meeting booking form end-to-end 48 hours before event.
Subject: Following up from IN BANQUE 2026 — [Specific topic from conversation]
Body: Short, specific, references the actual conversation. Single CTA: 30-minute call to walk through what a Persado deployment in [their context] would look like. No attachments in first email. Follow-up SLA: within 48 hours of event close.
Standard sign-off + Assaf cc'd for senior leads only.
