[ Web & Personalization ]

Persado + Adobe Target

Use Adobe Target's experimentation engine to deliver Persado variants on web. Persado generates the copy, Target controls the audience and exposure, and results flow back to close the learning loop.

NativeDIPChromeOptimize
On-site
Web personalization channel
A/B + MVT
Full experimentation surface
Analytics
Adobe Analytics integration
[ What you get ]

Persado on Adobe Target — by product

Optimize
  • Persado pre-scores variants before Target ever serves them — start experiments smarter
  • Combine Persado scoring with Target's live exposure data for compounded learning
Channels supportedWeb
[ Reference ]

All four ways to connect Persado

A reference for IT, procurement, and your CRM team. Each integration model has a different deployment profile.

NativeAvailable

Native Integration

Purpose-built connector with deep, two-way sync. Lowest lift to deploy, richest data exchange.

DIPAvailable

Data Integration Pipeline

Server-to-server API + file-based delivery. Works with any platform that supports webhooks, SFTP, or REST.

ServiceNot for this platform

Service-Delivered

Persado's solutions team manages the connection. No engineering work on your side.

ChromeAvailable

Chrome Extension

Optimize copy in-browser inside any web UI. Zero IT involvement, perfect for trials.

[ FAQ ]

Frequently asked

Do we keep using Target for targeting and reporting?
Yes. Target stays the source of truth for audience logic and experiment results. Persado is the copy intelligence layer.
Does this work for Adobe Target Premium only?
No — works with both Standard and Premium. Premium unlocks AT-AI integration for combined personalization.
[ Get Connected ]
See Persado live on Adobe Target.
Walk through your Adobe Target environment with our solutions team — and we'll map the fastest path to value.